Why Target shocks everyone and puts the fear of God in the Amazon



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<p class = "canvas-atom-text-canvas Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "You do not care about us with this second quarter, Target (TGT)? "data-reactid =" 15 "> Do you care about us with this second quarter, Target (TGT)?

<p class = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Is traditional retailing n?" not supposed to be dead thanks to the Amazon digital beast (AMZN)? Do not we approach a & nbsp;deadly recession that hammers consumer spending& nbsp; and share prices? Macy's (M) disastrous second quarter& nbsp; signal a new wave of retail sales and gloom? Prices are supposed to erase sales and profits of retailers right now, right? "Data-reactid =" 16 "> Is the traditional retail business not supposed to be dead thanks to Amazon's digital beast (AMZN)? Are we not near a deadly recession The second disastrous quarter of Macy (M) did not signal a new catastrophic retail cycle and gloomy threat – prices are expected to erase retailers' sales and profits at this time, no?

<p class = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "With all this monotonous scenery in the background Wall Street during the last two months, this is not a little surprise & nbsp;Target action climbed 19% and hit record Wednesday& nbsp; following a critical quarter. Target delivered, then to some, overwhelming many of these disastrous stories in the retail market. "Data-reactid =" 17 "> With all that gloomy decor that's been unleashed on Wall Street in the past two months, it's not surprising that Target's shares have risen 19% record to a Wednesday after a decisive quarter, target livery and some, overwhelming many of these disastrous stories about the detail.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Talk to the best retail analysts and everything will soon become why Target continues to challenge conventional thinking In many ways, Target (and even rival Walmart) is beginning to decipher the code to offer a seamless shopping experience between its physical stores and online – as many calls on the street called "omni-channel shopping". "data-reactid =" 18 "> Talk to the best retail analysts and We understand why Target continues to challenge conventional thinking In many ways, Target (and even rival Walmart) is beginning to crack the code to offer seamless shopping experience between their physical stores and online – as many calls on the street "omni-channel shopping."

This is mainly for Target, which offers more services to shoppers, such as ordering online, picking up in the store the same day and buying online, and having it delivered the same day via its Shipt company.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" The target did a very good job building a strong omni-channel business model and customer engagement, "said Janet Kloppenburg, an experienced retail analyst at JJK Research, on the Yahoo Finance website & nbsp;The first trade. "They exercise their muscles in some key categories such as clothing and beauty, which exceed the company's comparable average sales. "Data-reactid =" 20 ">" Target has really done a good job building a strong omnichannel business model and engaging the customer, "retail veteran analyst Janet Kloppenburg of JJK Research said on Yahoo Finance's The First Trade: "They are struggling in key categories such as clothing and beauty, which outweigh the company's comparable average sales, and have done a great job in other services and omni routing. -channel. "

It's certain.

<h2 class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Wow, this target neighborhood"data-reactid =" 22 ">Wow, this target neighborhood

FEATURE – On July 10, 2019, file photo buyers visit the Target store in downtown Minneapolis. Target Corp. publishes its financial results on Wednesday, August 21st. (AP Photo / Jim Mone, File)

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Target second quarter adjusted earnings of $ 1.82 per share, shoot forecasts for $ 1.62 a share. Same store sales revenue was up 3.4%, compared to 3% for the estimates. "Data-reactid =" 43 "> Target announced adjusted earnings of $ 1.82 per share in the second quarter, exceeding expectations at $ 1.62 per share Comparable store sales increased 3.4% ., ahead of estimates for growth of 3%.

The retailer said that accelerating the completion the same day had boosted sales growth. Its order taking, picking and ordering services accounted for nearly 1.5% of Target's overall comparable sales growth in the quarter. Online sales jumped 34% in the quarter.

Target also increased its estimates for the third quarter, posting adjusted earnings of between $ 1.04 per share and $ 1.24 per share, exceeding current expectations of $ 1.16.

<p class = "canvas-atom web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" We are really pleased with our performance in the second quarter, which demonstrates the strength of our strategy and the sustainable financial model we have built over the last few years, "said CEO Brian Cornell & nbsp;said in a statement."data-reactid =" 46 ">" We are very pleased with our second quarter performance, which demonstrates the strength of our strategy and the sustainable financial model we have built in recent years, "said CEO Brian Cornell a statement. .

"Traffic and sales continue to grow as our PSEs reach an all-time high, motivated by the strength of our team's execution and their willingness to provide services to our customers," he added.

Target deserves the good reaction of the market Wednesday.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "if the stock of the target continues to push higher in all – the holiday shopping season is everyone's guest. & nbsp;But when it comes to determining what he can control, Target deserves high marks.. "data-reactid =" 49 "> Any customers are always welcome to target actions, but when it comes to determining what they can control, Target deserves high marks .

This writer can attest to the considerable improvement of Target stores, the considerable expansion of its food services with a multitude of attractive emerging brands and its improved offerings in its original department. Target gives people real reasons to shop at the weekend and order online during the week. Few retailers could say that.

Amazon – and all retailers – have been put on notice by Target.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Yahoo Finance Heidi Chung contributed to this story."data-reactid =" 52 ">Yahoo Finance Heidi Chung contributed to this story.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Brian Sozzi is an editor and co-host of The first trade at Yahoo Finance. Follow him on Twitter @BrianSozzi"data-reactid =" 53 ">Brian Sozzi is an editor and co-host of The first trade at Yahoo Finance. Follow him on Twitter @BrianSozzi

Morning broadcast live from Yahoo Finance.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Read the latest financial and commercial news from Yahoo Finance"data-reactid =" 67 ">Read the latest financial and commercial news from Yahoo Finance

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