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Toyota might be the biggest automaker
The company was a relative latecomer to the automotive business, but it leapfrogged many American and European rivals to become one of the largest automotive manufacturers in the world. Toyota and Lexus – in contrast to highly diversified competitors such as Volkswagen.
But while it is the biggest, its conservative cars have not traditionally captured the attention. Toyota cars might have strong reputations for reliability and good value, but they are better known for their vehicles than they are for dazzlingly beautiful designs or intimidatingly powerful engines.
Supra, Gazoo Racing and Toyota Racing Development are two of the most popular vehicles in the world. It's all about a plan to get excited about Toyota in a time when automakers are trying to plan for a turbulent future.
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