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It's a good feeling to launch the album after Reputation.
Photo: Kevin Mazur / Getty Images for dcp
The devilish laugh in Taylor Swift's last chorus "I forgot your existence" is my energy for 2019. A senseless cruelty is hard to grasp. You live with the immediate effects, the pain and self-confidence that haunt your thoughts at worst, but then you dwell on what motivates people to act on their worst impulses, to betray their trust, to destroy each other. The abandonment can be as bitter as the strike itself. You wonder why you can darken your mind long after, like the smell of invading smoke following a fire. The feeling is quite similar to what someone else is getting into your head, taking advantage of your time and your emotional resources to make you angry. "I forgot you existed," the premiere of his new album, LoverIt's about the day the fog fades, when you manage to put enough time between your bad days and your gift to make you lose your head.
It's a good feeling to launch the album after ReputationSwift immersed herself in the feelings of anxiety and resentment she experienced after a harsh press cycle in 2016. "Forgotten" is much more subtle than the strong signal at the beginning of the video "ME!", where the snake of the previous album explodes in kaleidoscope of rainbow butterflies, but it is not less aggressive passive. It's a personal care like snark. The best revenge is to get the inner peace you need to make the worst of your opponents unimportant, and then chuckle to the idea that they might still be boiling somewhere while you go on living. The song revisits the incessant rumbling of the first hits like "Mean" and "Picture to Burn" through the production values of Swift's new music.
"I forgot you existed" also reports LoverThe intention to reduce the hip-hop effort of the last album. The song names Drake's "In My Feelings" and calls on the frequent collaborator of Canadian composer Frank Dukes for the production, but the rhythm, a purified flurry of piano keys and snaps of fingers, gets closer to the Luck The Rapper school of incredibly shredding motivational pop-rap school trap values Reputation summoned to accentuate the singer's lap. It is a recalibration that directs the artist in another direction without divorcing new music from the pre-existing catalog, which is the main goal of an excellent first song on a pop album. On this front, "Forgotten" is a success.
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