Forever 21 continued by Ariana Grande for a model and a copy of the video "7 Rings"

Ariana Grande is one of the world's most popular singers and her style inspires millions of fans on social networks – but in this case, imitation is not a form of flattery. Grande continues the Forever 21 apparel chain and its derivative cosmetics brand, Riley Rose, alleging that the company has used a similar model to pose as a new advertising campaign.

The singer filed the lawsuit in federal court in California on Monday. Great claims that the company falsely gave the impression of supporting the brand using the images from his album "Thank U, Next" and engaging a model that looked like him to recreate scenes from his "7 Rings" clip.

In "7 Rings", Ariana Grande (left) sings "I want it, I have it." Forever 21 ads (right) include the slogan "You want it, we've got it!"

Ariana Grande / Vevo & Forever 21

According to Grande's lawsuit, Forever 21 has continuously conducted the campaign on its website and on social media. An announcement published on February 8, still on the Facebook page of Forever 21, shows a clothing collection promoted with a slogan containing the words "7 rings".

"You want it, we have it!" the announcement reads. A model whose facial features resemble that of Grande wears her hair in the iconic pop star's ponytail, with accessories that match those worn by Grande in the "7 Rings" video. The color palette of the ad also matches the music video: neon pink and purple.

The clothes promoted in the advertisement are very similar to the outfits that Grande also wears in the video.

The aesthetics, hair and clothing featured in the commercials, such as the one on the right, look strikingly similar to the outfits and color combinations featured in Grande's video, left.

Ariana Grande / Vevo & Forever 21

Grande says the company has benefited from its success in selling products – even though it has never signed a contract with them. Grande and her team were in talks with Forever 21 and Riley Rose from late 2018 until early 2019, but the promotion agreement was never finalized, according to the lawsuit.

That's because the brand would not pay big enough for its name and image, as the lawsuit claims – and its endorsement is worth the price.

"Since February 2019, Ms. Grande has become the most followed woman on Instagram in the world, bringing together more than 160 million Instagram followers; a title that she retains until the filing date of this complaint, "according to the prosecution. "Even a single message posted by Ms. Grande on social media can cost hundreds of thousands of dollars and her long-term agreements result in multi-million dollar command costs," the lawsuit says.

Forever 21 might not be able to afford to employ the influential superstar – or deal with his pursuit. The company is preparing for a possible bankruptcy filing, Bloomberg said last week.

Great's lawsuit against the company claims at least $ 10 million in damages for copyright and trademark infringement, false endorsement and violation of its publicity right.

Grande, left, sues Forever 21 for at least $ 10 million in damages for copyright and trademark infringement, false endorsement and violation of its advertising rights, for commercials such as the one on the right. .

Ariana Grande / Vevo & Forever 21