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(Newser)
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Taylor Swift had "one of the best weeks of my life" after the release of the sixth studio album on August 23rd. Lover. As with each of Swift's previous editions, the album not only reached # 1 in the Billboard 200 charts, but also had the biggest sales week of all albums since Swift's release in 2017. reputation, with the equivalent of 867,000 units sold. In fact, there were only 679,000 albums sold in the United States during the week ending August 29, with Nielsen accounting for 188,000 other stream-based sales. The album was not up to scratch, as Swift's four previous editions reached one million sales in the first week. However, the the Wall Street newspaper sees in the decision of the singer to publish an album for stores and streaming services simultaneously for the first time a minimal investment. Previously, she waited weeks to offer the streaming component.
While album sales may drop more than 80% after the first week, flows tend to drop by less than 50% before stabilizing. This "extends the window of monetization for an artist," says David Bakula, an analyst at Nielsen Music. Newspaper. The outlet points out that streaming now accounts for 80% of total music consumption in the United States, up from 60% two years ago. Swift, which has recorded 226 million on-demand audio streams LoverThe first week of, certainly does not seem to worry about the decline in overall sales. "I can not thank you enough," she says in a video to fans posted on Twitter on Saturday. Billboard reports that the singer has become the first female artist to sell six albums at least 500,000 copies in a week. (Swift recently shared his thoughts on President Trump.)
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