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Seltz-obsessed Yuppies go wild on Twitter because of the shortage of White Claw across the country.
Stores can not keep sparkling and low-calorie drinks on shelves because of high demand, Business Insider reported on Friday – and Generation Y and Generation Z drinkers are panicked.
The brand confirmed the shortage on Twitter on Friday night, when a worried drinker tweeted, "I'm going to lose my fucking mind. Please tell me that you have someone who is working on this?!?! @ WhiteClaw. "
White Claw replied, "We have the best team in the industry to work on it."
Another Seltz salt drinker noted similarities with the Popeye chicken sandwich shortage.
"If you eat a Popeyes chicken sandwich with a white claw this weekend, you won the lottery," he wrote.
White Claw told Business Insider in a statement: "We are working hard to increase the supply given the rapid growth in consumer demand."
"In the meantime, we have awarded products to our distributor partners to keep all the markets in stock as best as possible and will continue to do so until we find our stock of normal security stock," he said. they added.
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