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For a long time, we heard Spotify's director, Daniel Ek, outline his ambitions: to make this service a real "two-sided market" for artists.
In simple terms, this means that Spotify wants to provide creators with tools that enhance the music they create (and the way they market it), instead of just giving fans the means to play their songs. If Spotify can rightly charge artists money to use these tools, Ek's comments make us feel good, so much the better.
Last year, Ek's aspiration for Spotify to become "bilateral" in this way has taken a big step forward when the company acquired a stake in Distrokid and announced that it will not be able to do so. she became a full-fledged digital distributor. These plans have since been abandoned.
Today (September 12th), Spotify confirmed however that it was becoming a very different kind of "two-sided" proposal. and mix engineers and beyond.
"We are delighted to benefit from SpotifyThe global scale, the resources and vision to expand our network and generate more economic opportunities for artists of all levels. "
Shachar Gilad (photo with co-founder Itamar Yunger), Soundbetter
SoundBetter's database of musicians covers 176 countries around the world. Among its tens of thousands of professional audio members, it has "dozens of Grammy Award winners". The platform has more than 180,000 registered users.
(SoundBetter is also, according to our calculations, the fifth Active MBW online advertisers must be acquired while promoting through our platform over the past three years, not counting those who have made investments. Just sayin '.)
Founded in 2012, SoundBetter (and now, by association, Spotify) currently earns money in two ways: (i) by billing producers / session musicians, and so on. $ 59 per month to be part of his group of "Premium" freelancers, selected for quality before being able to advertise their merchandise; and (ii) collect a "small commission" on each work agreed upon (and paid for) through their service.
Last October, SoundBetter announced that its platform had provided $ 12 million to audio creators in the previous 18 months. That's $ 19 million since the SoundBetter launch to date.
In a blog post announcing the transaction (the price has not been revealed), Spotify said that SoundBetter "allows creative professionals to market their services outside their local network, reach new customers and customers. 'get work'.
"SoundBetter offers tools for talent discovery, project management, payment facilitation and a control system that enhances transparency and trust in a reputable music production industry."
SoundBetter Co-founder and CEO Shachar Gilad said:SoundBetter offers the world's most comprehensive global market for music and audio rental professionals, with a community of members in 176 countries and 14,000 cities around the world.
"We are delighted to benefit from SpotifyThe global scale, the resources and vision to expand our network and generate more economic opportunities for artists of all levels. "
Spotify has not yet given details on how SoundBetter will be integrated into its platform, but told the media that "SoundBetter will join the Spotify for the family of artists ".
He adds, "This acquisition will give artists and their teams Spotify for artists the chance to discover SoundBetter – to find collaborators, produce good music or generate additional income. "
It will be interesting to see how Spotify could further integrate SoundBetter with SoundTrap – the rival of the online recording studio / Garageband it acquired in 2017.
"As we develop our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision, "said Spotify VP Product: Creator, Beckwith Kloss. "We are delighted that creators can generate revenue through SoundBetter, but also benefit from its network of top professionals – from instrumentalists to songwriters to producers – to perfect their songs."
Spotify for Artists provides services such as information, profile management and promotional tools to more than 400,000 artists and their teams using the platform today.
Music from around the world
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