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Apple TV Plus and Apple Arcade will launch for $ 4.99 on November 1st and September 19th, respectively, but the company is not giving people a chance to subscribe to everything as part of a packaged deal.
CEO Tim Cook did not mention anything about a potential subscription bundle for the company's various services in the future, either. Apple's Arcade and TV More services, including Apple Music and Apple News Plus, there's no way to pay for everything. An Apple services bundle would make a lot of sense, especially considering its competitors like Disney and Amazon are offering customers their own bundles.
Disney will offer its upcoming streaming service, Disney +, with an ad-supported version of Hulu and ESPN's sports streaming app, ESPN +, for $ 12.99 a month. Amazon currently sells bundled channels through its storefront, and it bundles Both Amazon and Disney have a similar goal. Apple's TV Plus seems similar to Disney + and Prime, making the lack of an extra-questionable bundle.
It would make sense for Apple to offer a similar bundle, even if it does some services like Apple News Plus. Mac's iPad, iPad, and the collective Wearables, Home, and Accessories group. The company is also on track to double its revenue between 2016 and 2020. TV Plus, Music, and Arcade all play a big role in that, along with things like iCloud and AppleCare + subscriptions, which are other components of Apple's offerings that could be bundled, too.
Apple Music currently costs $ 9.99 a month, which puts it on with competitors like Spotify. It's also one of the most popular music streaming platforms, with exclusive artists and a huge library of content for people to stream. Ever since the iPod and the birth of iTunes, music and Apple products have gone together. When the App Store came around, so did gaming. Using mobile gaming's accessibility is a logical leap. Original Purpose TV and film is an entirely new world for Apple, and the company does not have many originals.
In fact, right now, it only has nine, which is how many titles It's not exactly the millions of songs on Apple Music or even the hundreds of games of the company is promising on Apple Arcade. TV Plus is not an easy sell. It makes more sense to bundle TV Plus with Music and Arcade is a couple of dollars cheaper – like Disney is doing with Disney +, ESPN +, and Hulu – if only to make the service more accessible, especially in these early days.
Apple's is already kind of bundling More TV in one way, though. People who buy new Apple products will be given a one-year subscription fee for $ 60. Even though the iPhone is on the decline, it's a good chance to tap into a market of millions of people and build subscribers. The fact that these people can share their TVs with other people is also key.
Apple clearly knows what bundling (even if it's a service package with hardware sales) is an integral component to promoting TV Plus and enabling people have a chance to watch its shows (some of which cost around $ 15 million an episode to make). Maybe the company will eventually bundle Music, Arcade, and TV Plus together. Apple's push into services is a big one, so bundling seems to be more of an inevitability than a possibility.
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