Apple TV +: Analysts have mixed opinions about Apple's streaming service

Apple TV + will only cost $ 5 a month, but the next streaming service requires more than a low price to impress investors.

Stock analysts who cover Apple have mixed opinions on the company's streaming service, which will be launched on November 1, but skeptics outnumber optimists. Although Apple has finally released the key details of the launch of Apple TV + at a media event in Cupertino, California earlier this week, the news has not been enough to convince some analysts.

Apple TV + is offered at a competitive price – Apple will also offer a year of free service to customers who buy an iPhone, iPad, Apple TV, iPod touch or Mac – and will likely offer the kind of brilliant interface that defines Apple's technical products, but like all things streaming, the content is king. The service will debut with a handful of original TV shows, but the launch of the service is a little less well compared to the offers of other big streamers, according to Logan Purk, equity analyst at Edward Jones, which covers Apple.

"Prices are aggressive, but that's because Apple has limited content compared to its peers," Purk told IndieWire. "Given the pricing and the free service if you buy an Apple product, the positive financial impact of Apple TV + will not be felt long. It will be a cash drain, given the investments needed to produce these emissions, especially as they turn to big stars and high production values. "

Apple TV + will launch nine original projects, including "The Morning Show," a drama comedy about the drama and egos behind a morning news program starring Jennifer Anniston, Reese Witherspoon, and Steve Carell. Other titles launched include "See", directed by Jason Momoa, who talks about a future where the human being has lost his sight, "Dickinson", an alternative story series centered on the poetess of the 19th. century, Emily Dickinson, starring Hailee Steinfeld and remarkably. , guest stars Wiz Khalifa, and Ronald D. Moore's "For All Mankind", an alt-story drama on NASA's continuing space race.

The hype of Apple TV + launch titles has been positive, even though analysts are more concerned about the number of projects on the platform. Although the global library of the service is naturally more limited than traditional platforms, such as Netflix and Hulu, which have had years to expand their offer, Apple TV + will also compete with new streamers, such as Disney + , HBO Max and NBCUniversal AVOD service without a name.

Apple TV + is not the only pay service to come from the company: Apple also unveiled Apple Arcade during its recent presentation, which will eventually offer more than 100 games to its users, also at $ 4.99 per month. Apple Arcade will be launched on September 19th. For customers who want to see their entertainment budget, the game service could compete with Apple TV +.

Hailee Steinfeld in "Dickinson".

Apple

Disney +, which will hit the market on November 12 at $ 6.99 a month, has generated a lot of excitement from the press and analysts. That said, Disney + will launch only two original titles, "High School Musical: The Musical: The Series" and "The Mandalorian", the first Star Wars series live. That's a lot less than the list of original Apple TV + launch projects, but the experts probably give more clemency to Disney, because its platform will also host a wide variety of legacy content and the company has also been more open to long-term projects for its continuous distribution. service, which gives analysts more to consider in their forecasts.

Of course, Apple has announced a handful of upcoming shows featuring Hollywood talent and celebrities, such as Oprah and Prince Harry's mental health docuseries, but overall, the long-term game plan the service has still not been unveiled. Although Apple has partnered with many celebrities to produce content for the streaming service, reports revealed earlier today that the powerful Hollywood engine JJ Abrams has turned down a lucrative contract for his production company Bad Robot exclusively produces content for Apple. Exclusivity was the sticking point and, according to the Los Angeles Times, it's something the banners continue to claim; Abrams ended up signing an agreement with WarnerMedia that will allow him to work on projects for other companies. (The horror miniseries "Lisey's Story," produced by Abrams, should still be released on Apple TV + in the future.)

Apple's shares have been on the rise since the company's presentation on Sept. 10, but this has probably more to do with the company's many technology announcements, such as new iPhone models, as opposed to Apple's details. TV +.

Be that as it may, the value of Apple's shares reflects the entire company well, and some analysts, such as Krish Sankar of Cowen, believe that Apple TV + will help boost sales of technology products. Apple, who are his real customers. Sankar has maintained a positive outlook on Apple and expects the Apple TV + free year for buyers of new Apple products to further encourage customers to purchase these devices.

Andy Hargreaves, an analyst at KeyBanc, explained that unless an Apple TV + show becomes a smash hit, many users of the service would come from the free subscription provided with the Apple products they would buy from anyway. It's a good complement, but not a must for the consumer, in other words.

The free promotional deal means that many consumers are guaranteed access to Apple TV +, but that does not mean that Apple can stay quiet, according to DA Tom Forte, an analyst at Davison & Co. Forte , which covers Apple, said the company had a reputation for launching high-end products at great prices, raising questions about the value of Apple TV +. Although the price of the service seems to fit in with its content library, Mr. Forte warned that Apple + should become a truly premium service, not to damage the reputation of the company.

"$ 9.99 a month would have been a sizable demand for Apple's first day's launch content," Forte told IndieWire in an interview. "Individual stocks are convincing, but from an investment point of view, we do not know if the content will be worth it. Apple could damage its brand by offering this service at such a low price and even distributing it for free. "

Net financial impact aside, there is little doubt that Apple TV + could attract a lot of spectators. Sankar de Cowen already had 21 million Apple TV + subscribers by 2021. This rating was published while Apple was to cost $ 9.99 per month and details about the free year of service with the Apple TV + purchase of a new Apple product had not been announced yet. Apple TV + promises to generate a lot of traffic during its launch, but, as analysts say, it remains to be seen whether viewers will stay at bay.

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