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According to Ray Cole, AT & T and Disney are extending their talks for a distribution agreement until Saturday morning at 9:00 am ET, after the deadline apparently set for Friday night at midnight ET. AT & T-owned television distributors include DirecTV, U-verse and AT & T Now.
As Cole notes, this is the time of entry into ESPN's hugely popular pre-game college football show, College GameDay.
Latest news from 10:45 pm: Negotiations continue until the night and the parties have agreed to an extension until 9 pm EDT tomorrow. This places the new expiration above the beginning of the @CollegeGameDay from Ames, IA. No kidding. https://t.co/V6S3whmXsL
– Ray Cole (@raycoletv) September 14, 2019
It's a busy day of college football games on Disney-owned networks such as ESPN, ESPN2, ABC, ESPNU, SEC Network and ACC Network.
ESPN blasted AT & T viewers with announcements and updates to Bottom Line newsletters during Monday's Broncos-Raiders match as a warning about AT's transportation dispute & T. The ads contained threats suggesting that AT & T viewers may miss the next game of Monday's Browns-Jets, as well as Saturday's Florida-Kentucky college football game.
DirecTV has also blocked ESPN's baseline occasionally when the network mentions the distribution conflict. This continued during the Houston-Washington State match on Friday night, accompanied by advertisements warning ESPN customers to be withdrawn. However, when midnight arrived arrived, the chains owned by Disney did not go into the shadows (although the warnings remained), and we now know that because the parties agreed on a (very) short extension term to continue negotiations.
It is midnight and ESPN was playing well at the beginning of the 4th quarter but continues to show that the channels will perhaps soon disappear on DirecTV.
– Ben Koo (@bkoo) September 14, 2019
In addition, conferences have even warned fans of the conflict. The SEC tweeted this Friday morning:
Warning @SECOND Fans!
If you subscribe to DirecTV, AT & T U-Verse or AT & T TVNow, you may not be able to watch the games on. @SECNetwork (and other @ESPN and Disney) this weekend.
Visit https://t.co/VG8i4nh0K0 for the latest information.
– Southeast Conference (@SEC) September 13, 2019
If the parties do not reach an agreement, there will be many, many angry football fans and television subscribers. Keep in mind that almost every sports bar where you go to America also has DirecTV.
It's hard to imagine. If a new deal between the two sides is not reached before Saturday's matches, it seems likely they will extend at least (still) the niche of the negotiations, rather than pulling out the chains held by Disney over a week-end. football in September.
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