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The new iPhones are here. The new iPads are here. The new Apple watches are here. There's even a new Frogger game in Apple Arcade. You saw all this on the stage this week at Apple's annual jamboree in September. But no Mac in show, and certainly not the new flagship MacBook Pro.
Is Apple care enough about the MacBook family? Where is Tim Cook Are you afraid of what he stands for and the dangerous challenge he poses to the closed nature of his iOS-based narrative?
Tim Cook, CEO of Apple, speaks by unveiling new products at a launch event at the Brooklyn Academy of Music (photo by Stephanie Keith / Getty Images)
Getty
Taking care of a product is not a binary option. I have no doubt that Tim Cook has a MacBook within his reach when he travels, and he can see that the laptop is still selling enough to justify a line in the annual report. But is it a priority? Cooked as CEO and Apple as a society see the Macbook Pro and other laptops under MacOS as an indicator of the future of the company?
According to the evidence presented at Apple's biggest product launch this year, the answer must be negative.
It is clear that a new MacBook Pro will be coming soon and it will be a simple laptop. With a 16-inch screen housed in the same chassis as the current 15-inch MacBook Pro, with the latest Intel chipset and (hopefully), improved support for graphics cards (probably in shopping carts) external, but there may be a SKU with a motor card), the MacBook Pro could be challenged to challenge the current wave of high-powered Windows 10 machines.
At a launch event that even the closest Apple fans suggested was rather thin, there was clearly room for the Mac if he was liked enough.
Then, Apple pushed to software and services. Yes, the MacBook Pro (and the entire Mac family) can take advantage of iCloud storage and Apple Music music on desktop computers. These are highly targeted and promoted by mobile hardware. Apple has a blind spot to watch videos and play games on macOS. It's an iOS subscription world and macOS recovers the leftovers. Is it the love you want in your laptop?
Tim Cook, Apple CEO, unveils new products at Apple's launch event at the Brooklyn Academy of Music & nbsp; (Photo by Stephanie Keith / Getty Images)
Getty
Apple can talk about open nature and give the user all possible experiences, but the restricted nature of iOS as it is seen iPhone and the iPad, the lack of compatibility between platforms with its main services and the territorial doors that it opens to the peripheral community are subtle indicators of an approach based on the locking of the clientele and the prisons of data and demarcated applications .
Macs are perhaps the last hardware elements of Apple's ecosystem that require a wide range of unsupervised compatibility to serve the market. There is no easy way to get a thirty percent commission on anything on your laptop, whether it's on your tablet or your phone.
Apple will not abandon the MacBook Pro lineup in the short or long term, but it will not get the same level of attention and attention from the public either. executive team. The 16-inch MacBook Pro, as well as updates from the MacBook family – hope with improved keyboards – are coming. But do not expect Apple to give it the highest rating.
Learn more about the three features that the MacBook Pro needs to fight Microsoft's Surface Book 3 …
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The new iPhones are here. The new iPads are here. The new Apple watches are here. There is even a new Frogger game in Apple Arcade. You saw all this on the stage this week at Apple's annual jamboree in September. But no Mac to the poster, and certainly not the new flagship product of MacBook Pro.
Does Apple care enough about MacBook family? Where is Tim Cook Are you afraid of what he stands for and the dangerous challenge he poses to the closed nature of his iOS-based narrative?
Tim Cook, CEO of Apple, speaks by unveiling new products at a launch event at the Brooklyn Academy of Music (photo by Stephanie Keith / Getty Images)
Getty
Taking care of a product is not a binary option. I have no doubt that Tim Cook has a MacBook within his reach when he travels, and he can see that the laptop is still selling enough to justify a line in the annual report. But is it a priority? Cooked as CEO and Apple as a society see the Macbook Pro and other laptops under MacOS as an indicator of the future of the company?
According to the evidence presented at Apple's biggest product launch this year, the answer must be negative.
It is clear that a new MacBook Pro will be coming soon and it will be a simple laptop. With a 16-inch screen housed in the same chassis as the current 15-inch MacBook Pro, with the latest Intel chipset and (hopefully), improved support for graphics cards (probably in shopping carts) external, but there may be a SKU with a smart card), the MacBook Pro could be challenged to challenge the current wave of very powerful Windows 10 machines.
At a launch event that even the closest Apple fans suggested was rather thin, there was clearly room for the Mac if he was liked enough.
Then there is Apple's push towards software and services. Yes, the MacBook Pro (and the entire Mac family) can take advantage of iCloud storage and Apple Music music on desktops. These are highly targeted and promoted by mobile hardware. Apple has a blind spot to watch videos and play games on macOS. It's an iOS subscription world and macOS recovers the leftovers. Is it the love you want in your laptop?
Tim Cook, CEO of Apple, unveils new products at an Apple launch event at the Brooklyn Academy of Music (photo by Stephanie Keith / Getty Images)
Getty
Apple can talk about open nature and give the user all possible experiences, but the restricted nature of iOS as it is seen iPhone and the iPad, the lack of compatibility between platforms with its main services and the territorial doors that it opens to the peripheral community are subtle indicators of an approach based on the locking of the clientele and the prisons of data and demarcated applications .
Macs are perhaps the last hardware elements of Apple's ecosystem that require a wide range of unsupervised compatibility to serve the market. There is no easy way to get a thirty percent commission on anything on your laptop, whether it's on your tablet or your phone.
Apple will not abandon the MacBook Pro lineup in the short or long term, but it will not get the same level of attention and attention from the public either. executive team. The MacBook Pro 16-inch, as well as updates from the MacBook family – with better improved keyboards – are coming soon. But do not expect Apple to give it the highest rating.
Learn more about the three features that the MacBook Pro needs to fight Microsoft's Surface Book 3 …