Savage X Fenty lingerie line from Rihanna picks up fashion week after $ 50 million investment

When you take a celebrity like Rihanna and combine her pop star approach with the Savage X Fenty lingerie line, you get an unorthodox parade that dominates New York Fashion Week.

The second annual collection debuted Thursday at the Brooklyn Navy Yard and wrapped up the week-long fashion celebration.

Savage X Fenty Collection 2019

Just like the previous season, Rihanna's Savage X Fenty line features models of all shapes, sizes and colors, including two speakers.

"My mission is simply to make women around the world feel comfortable, sexy and have fun with lingerie," Rihanna told The Associated Press.

The 31-year-old Barbadian designer added, "I think tonight was just one of those experiences for which I wanted people to feel that energy. I wanted them to feel all body types, all women at different stages of their femininity. "

Rihanna's long-awaited run comes at a time when the brand received a $ 50 million investment last month from venture capital firm Jay-Z, Marcy Venture Partners LLC, and the private equity firm Future Growth Capital, according to Billboard.

The brand has also signed an exclusive contract with Amazon Prime Video that will allow participating members to have access to home streaming of the show from September 20th.

The rest of the collection consisted of 50 looks made of bralettes and lace underwear, fishnet or satin. Other notable pieces include an assortment of body suits and pajamas. The sensual glances were juxtaposed with the lush backgrounds of the tropical and arid desert of the interactive window.

Each model has traveled the moving biomes in a choreographed sequence that reproduces movements inspired by dance and animals. Some wore sets in neon tones, animal print, nude and jewel.

The Savage X Fenty Fall-Winter collection was available for purchase immediately after the show.

"When you hear the word wild, it's pretty well explained," Rihanna explained. "It's a confident word. It's a word that's not scary, and I get the impression that the women here represented that word, wild, and I have the feeling that every woman has a savage in them, that they have found or not. It's there. "

Rihanna has also released an update of her #iamsavage collection, which features a variety of essential lingerie items, whose price is typically under $ 20 and which carry a rose gold logo.

Savage X Fenty is available in sizes ranging from 32A to 40DDD for bras and XS to 3X for underwear and nightwear. Many pieces can be purchased for less than $ 100.

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