Advert Kaepernick Nike Wins Emmy for "Outstanding Commercial"

Former San Francisco 49ers quarterback Colin Kaepernick may not play in the NFL this season, but the controversial publicity in which he played and commented last year has just won a great price in the advertising sector.

The Nike "Dream Crazy" ad won an Emmy Award in the "Outstanding Commercial" category at Creative Arts Emmys Sunday Night.

Kaepernick, who started in the Super Bowl XLVII for the San Francisco 49ers in 2013 before struggling against opposing teams adapted to his style of play and then lost his starting position, became a lightning rod for the controversy these days. last years. He became the public face of NFL players kneeling at the national anthem in protest of social and racial injustices in America.

The ad features Serena Williams, LeBron James and the American women's football team and displays the message "Believe in something, even if you have to sacrifice everything".

Following the ad's broadcast, country music star John Rich released a photo of one of his team members holding up a pair of Nike socks cut with the caption: "Prepare for you @Nike multiply that by millions. " The tweet generated about 10,000 retweets and 30,000 "likes", as well as thousands of critical comments.

"The social justice issues that Colin and other professional athletes have raised deserve our attention and action," said Jocelyn Moore, executive vice president of communications and public affairs for the NFL.

The spot was produced by Wieden + Kennedy, known for having created Bud Light's "Dilly Dilly" commercials.

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A Nike spokesperson could not be immediately contacted for comment.