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Earlier this year, GameStop announced plans to experiment with new store layouts – focused on eSports, retro games, and so on. – on some of its sites in the United States. Now the video is out of one of those "pilot" stores that shows the new look – and it's pretty dramatic.
The GameStop store in Pryor, Oklahoma, posted on Facebook earlier this month a video showing what appears to be one of the "retro" pilot stores. The first thing you may notice is that the layout looks more elegant and more modern, with point-of-sale registers in the middle.
The way the store seems to have been designed to encourage people to spend more time than usual is also immediately noticeable. There is a sofa with a big screen TV in the front and CRT TVs at the back with retro systems such as GameCube, Nintendo 64 and Original Xbox connected for multiplayer sessions.
All this seems to be part of GameStop's ambition to become the "local church" of the video game. GameStop customer manager Frank Hamlin told GameSpot that the new store designs are designed to "celebrate the video game culture in real life".
"It's a very powerful thing to observe." My question regarding GameStop is: if you take the analogy of this Vatican, Mecca or Wailing Wall, why is GameStop not he not the church, the synagogue or the local mosque? " he explained.
IGN was the first to report on the new provisions of GameStop stores in Pryor, Oklahoma. The site also confirmed the authenticity of the video on Facebook.
During a call for results earlier this month, GameStop management confirmed that its pilot stores will be located in the Tulsa area of Oklahoma. Pryor is about 45 minutes outside Tulsa.
GameStop has recently announced its intention to close up to 200 stores, with other closures as part of its "GameStop Reboot" initiative aimed at redressing the situation.
The price of the action of GameStop is close to its lowest level due to a number of factors. For the last quarter, the company saw its total global sales fall 14.3% to $ 1.3 billion. GameStop recorded a net loss of $ 415.3 million for the quarter, which is far worse than the $ 24.9 million the company lost in the same period last year.
As for the future, GameStop said it expects total sales to continue to decline for several consecutive quarters, as the industry expects the launch of next generation consoles in Holiday 2020.
In 2018, GameStop attempted to sell, but the company canceled those plans in February.
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