H & M Statement on Black Girl's "Natural" Hair, No Excuses for the Moment

So…

H & M has been the subject of another b (l) acklash.

The fast-fashion retailer was once again remembered for its questionable choices reflecting the magic of the black kid.

But this time, they do not fit like the cheap costumes they sell.

On Friday, the Stockholm-based clothing company issued a statement on the fire that erupted on social media during a recent campaign featuring a black-haired natural haired girl cut into a dick. horse that has not been brushed and gelled. Blacks are considering proper grooming.

The UK-based textured hair specialist, Vernon Francois, posted the picture on Instagram, saying he wanted to "have a conversation" about it. He admitted he did not have all the facts, but claimed that he was frustrated after years of "seeing such situations happen again and again".

"It has to stop," he continued, pointing out that the young model's frizzy hair "seems to have very little attention" and how he imagined "still a black girl in my community ignored by the young man." team around her ".

His message has generated over 1,500 comments and over 21,000 "likes" since Thursday.

On social media platforms, people started cracking (pun intended, continue reading) and were moved to see what appeared to be a dark-haired, dark-skinned girl advertising a sweatshirt. flower hood. Unfortunately, fashion was not Mayne's main attraction.

On Friday, Nylon reported H & M's statement on the controversy – or non controversial (depending on who you talk to and what day):

"We are aware of comments regarding one of our models for H & M Kids. We truly believe that all children should be allowed to be children. Schoolchildren who follow our model come to the photo studio in the afternoons after school and we aim for a natural look that reflects that. "

Bloop.

This new position contrasts with the position of the global publicly traded brand, with more than 4,500 stores in 63 countries, on another campaign featuring the image of a black child used in a controversial ad there is a little more one year.

In January 2018, H & M was publicly humiliated for using a little black boy in a sweatshirt with the inscription "The coldest monkey in the jungle".

After the uproar, the world's second largest clothing retailer removed the image from all their channels, stopped selling the t-shirt and apologized that they would do a thorough investigation to prevent it from happening. again.

According to reports, H & M has since hired Ezinne Kwubiri to lead inclusion and diversity, "a seasoned international expert who previously worked for 11 years in a large Fortune 500 company in the areas of diversity. , inclusion and change management ", a Forbes profile of February 2018.

Oh, God, I'll ask, does it work?