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& # 39; Downton Abbey & # 39;
Photo of Jaap Buitendijk – © 2019 Focus Features
Focus Features has successfully sold its adaptation / continuation of the TV show ITV Downton Abbey (review) as a demographically specific event film. The play up and down earned $ 31 million over the weekend. This is the biggest opening ever for Focus Features, well beyond the opening weekend of $ 22 million. Insidious: Chapter 3 in the summer of 2015.
The film started Friday with $ 13.84 million, including $ 2.1 million in previews on Thursday and $ 2.2 million in previews the previous Thursday. He lost 31% on Saturday for a gross of $ 9.58 million, and his weekend multiplier at 2.31x is not really inspiring. Nevertheless, we are talking about a $ 13 million adult drama that started with $ 31 million while receiving an A of Cinemascore and a 96% utilization rate by Rotten tomatoes. Even putting aside the likely premium abroad (she earned $ 30.8 million abroad), the legs are only a bonus.
Yes, it's a bit discouraging to think that this adulterated TV adaptation will surpass most of the Oscar contenders this season. However, it's also a nice return to a time when movies were events in their own right, and the idea that a property or show you loved was turned into a theatrical movie was a sign that this property had "transformed". In addition, Julian Fellowes & # 39; Downton Abbey is a television franchise that started as an "original".
The characters that fans love in this series are mostly original characters, and the series was not based on any previous books, plays, comics or video games. It's bittersweet because the war has continuously sent TV on the same IP / restart / restart path that it could have condemned to the movies.
Directed by Michael Engler and written by Julian Fellowes, the film earned an A of Cinemascore and seems to play pretty well to fans of the series. He is easily carried away by Brad Pitt's original sci-fi movie and Sylvester Stallone's sequel, in a new intellectual property victory. in this case is a case of "giving people what they want".
In this case, people came forward for what they claimed to want. This is the first time that Top Features stands out in the charts with Focus L & # 39; American Hugh Bonneville / Jim Carter / Michelle Dockery / Elizabeth McGovern / Maggie Smith / Imelda Staunton / The movie Penelope Wilton opened just above, with no inflation, the opening weekend of $ 30.138 million X-Files: Fight the future in June 1998.
This Mulder / Scully adventure, which ran from season 5 to season 6 of the episodic sci-fi epic movie, ended with 83.898 billion US dollars. A similar scenario, though in a very different theatrical market, would cost about $ 86 million for the drama. That would put right after (again, without inflation) Brokeback Mountain ($ 83 million in 2005/2006) to make it Focus's largest national revenue. Even a harder race, think Power Rangers ($ 85 million on a $ 40 million launch in March 2017) or High School Musical 3: Senior Year ($ 92 million from a start of $ 42 million in October 2008), would Downton Abbey a finish of more than 66 million dollars.
The question is whether A) all fans showed up this weekend and B) if the film will play beyond the conversion in the next few weeks. It goes without saying that it would be a marvel of a weekend, with the hardcore fans who would show up and that everyone would ignore it. It is also quite possible that the film plays as an event film, not only for the fans of the series, but also for the (older) demographics who still see smaller films in the movie theaters.
There is a lot of "what you need to know to see the Downton Abbey In this sense, Maggie Smith is a movie star and this could (with a focus on "could") turn out to be the biggest adult of the moment. Demographics of this adaptation of television to film (74% of women and 60% of 35+) made it particularly viable for theatrical release.
As tempting as starting to fantasize El Camino: A bad movie or the Walking Dead cinema goes to the movies, the economy is a little different. These films would also be likely to draw Verona Mars ($ 3.32 million on 291 screens at the same time as the video on demand in March 2014) High School Musical 3: Senior Year-Great big (there is a whole life in terms of theatrical market).
Anyway, it's not refreshing to note that we've had two weekends in a row where two studio-backed dramas, geared towards women and adults, (Hustlers and Downton Abbey) exceeded $ 30 million during their respective opening weekends.
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& # 39; Downton Abbey & # 39;
Photo of Jaap Buitendijk – © 2019 Focus Features
Focus Features has successfully sold its adaptation / continuation of the TV show ITV Downton Abbey (review) as a demographically specific event film. The play up and down earned $ 31 million over the weekend. This is the biggest opening ever for Focus Features, well beyond the opening weekend of $ 22 million. Insidious: Chapter 3 in the summer of 2015.
The film started Friday with $ 13.84 million, including $ 2.1 million in previews on Thursday and $ 2.2 million in previews the previous Thursday. He lost 31% on Saturday for a gross of $ 9.58 million, and his weekend multiplier at 2.31x is not really inspiring. Nevertheless, we are talking about a $ 13 million adult drama that started with $ 31 million while receiving an A of Cinemascore and a 96% utilization rate by Rotten tomatoes. Even putting aside the likely premium abroad (she earned $ 30.8 million abroad), the legs are only a bonus.
Yes, it's a bit discouraging to think that this adulterated TV adaptation will surpass most of the Oscar contenders this season. However, it's also a nice return to a time when movies were events in their own right, and the idea that a property or show you loved was turned into a theatrical movie was a sign that this property had "transformed". In addition, Julian Fellowes & # 39; Downton Abbey is a television franchise that started as an "original".
The characters that fans love in this series are mostly original characters, and the series was not based on any previous books, plays, comics or video games. It's bittersweet because the war has continuously sent TV on the same IP / restart / restart path that it could have condemned to the movies.
Directed by Michael Engler and written by Julian Fellowes, the film earned an A of Cinemascore and seems to play pretty well to fans of the series. He is easily carried away by Brad Pitt's original sci-fi movie and Sylvester Stallone's sequel, in a new intellectual property victory. in this case is a case of "giving people what they want".
In this case, people came forward for what they claimed to want. This is the first time that Top Features stands out in the charts with Focus L & # 39; American Hugh Bonneville / Jim Carter / Michelle Dockery / Elizabeth McGovern / Maggie Smith / Imelda Staunton / The movie Penelope Wilton opened just above, with no inflation, the opening weekend of $ 30.138 million X-Files: Fight the future in June 1998.
This Mulder / Scully adventure, which ran from season 5 to season 6 of the episodic sci-fi epic movie, ended with 83.898 billion US dollars. A similar scenario, though in a very different theatrical market, would cost about $ 86 million for the drama. That would put right after (again, without inflation) Brokeback Mountain ($ 83 million in 2005/2006) to make it Focus's largest national revenue. Even a harder race, think Power Rangers ($ 85 million on a $ 40 million launch in March 2017) or High School Musical 3: Senior Year ($ 92 million from a start of $ 42 million in October 2008), would Downton Abbey a finish of more than 66 million dollars.
The question is whether A) all fans showed up this weekend and B) if the film will play beyond the conversion in the next few weeks. It goes without saying that it would be a marvel of a weekend, with the hardcore fans who would show up and that everyone would ignore it. It is also quite possible that the film plays as an event film, not only for the fans of the series, but also for the (older) demographics who still see smaller films in the movie theaters.
There is a lot of "what you need to know to see the Downton Abbey In this sense, Maggie Smith is a movie star and this could (with a focus on "could") turn out to be the biggest adult of the moment. Demographics of this adaptation of television to film (74% of women and 60% of 35+) made it particularly viable for theatrical release.
As tempting as starting to fantasize El Camino: A bad movie or the Walking Dead cinema goes to the movies, the economy is a little different. These films would also be likely to draw Verona Mars ($ 3.32 million on 291 screens at the same time as the video on demand in March 2014) High School Musical 3: Senior Year-Great big (there is a whole life in terms of theatrical market).
Anyway, it's not refreshing to note that we've had two weekends in a row where two studio-backed dramas, geared towards women and adults, (Hustlers and Downton Abbey) exceeded $ 30 million during their respective opening weekends.