Disney's Bob Iger on Twitter: "The wickedness is extraordinary"

Disney canceled a Twitter purchase agreement because the platform was too much trouble, CEO Bob Iger said in an interview with The New York Times.

Disney has considered buying the social media company, calling it "convincing" to reach consumers. However, the deal never came to fruition and Disney instead bought a majority stake in the BAMTech sports streaming site.

In Iger's new memoir, "The Ride of a Lifetime," Iger explains why he's spoken out against Twitter's purchase agreement.

"The problems were worse than I wanted, even more than I thought," he told the New York Times. "There were Disney brand issues, all the impact of technology on society." The nastiness is extraordinary.

"I like to watch my news feed Twitter because I want to follow 15, 20 different topics.Then you look at your notifications and you immediately tell why I'm doing this.Why am I? endure this pain? " Iger said in the Times interview.

Disney was looking for ways to open up its distribution business and connect directly to customers.

"Like many of these platforms, they have the ability to do a lot of good in our world, they also have the ability to do a lot of harm, I did not want to take it that way," he said.

Read the full New York Times interview with Iger.