The Project Voldemort folder & # 39; of Snap details the copy movements of Facebook



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According to sources, Snap officials reported that Instagram was blocking searches for content related to Snapchat, including the hashtag #sn and its filters. You will not find this content either in Instagram's Explore section, according to Snap.

WSJ Contacts also claimed that Facebook was using pressure tactics. When Mark Zuckerberg met Evan Spiegel of Snap, he reportedly told the CEO to accept an acquisition at a fixed price or deal with Facebook by copying Snapchat's features. (A similar tactic could also have been used against Dennis Crowley of Foursquare.) And when Instagram still had not formally banned Snapchat links, it allegedly threatened influencers to lose their verified status when they shared these connections.

Whatever Facebook may have done, there may be reasons to worry about Project Voldemort. It is believed that Facebook is under the control of the FTC for anti-competitive actions, including the acquisition of potential rivals and its use of Onavo technology to collect usage data for Snapchat. Between that and the Department of Justice's thorough examination of technological competition, Voldemort could provide investigators with a practical summary of Snap's grievances.

A spokesperson for Facebook defended the company's practices, claiming that the decision to "build and modify" competitor characteristics contributed to competition and that Onavo's technology was similar to other market research tools. . Antitrust regulators may not see it that way, and Snap's documentation may well spur action, either by ending Facebook or canceling some of its previous purchases.

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