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Starting next Tuesday, Nevada residents can choose to opt-out of their personal information by online businesses. A privacy bill, signed into law, may require specific terms and conditions.
The law, passed as Senate Bill 220, was modeled after the California Consumer Privacy Act (CCPA), though it was more limited in some areas. Companies are still permitted to exchange personally identifiable information (PII) with their own business affiliates, for example. To be eligible for an opt-out sell the information.
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California's idea of PII is also somewhat broader, encompassing any information that could be reasonably related to a particular individual or household. Conversely, the Nevada law describes particular examples of information considered private, such as a consumer's name, address, telephone number, Social Security number, and so on.
Formally in effect on October 1, SB 220 authorizes Nevada's attorney general to bring legal action against operators of websites and apps that violate its requirements. Violators may be subject to injunctions and civil penalties of up to $ 5,000 per violation.
The CCPA, meanwhile, goes into effect on January 1, 2020.
The laws are a direct response by state lawmakers to sweeping privacy violations in recent years; From the litany of scandals at Equifax in 2017. The U.S. Congress has gone far beyond the limits of its ability to protect consumers.
Tech companies have stepped up on a national privacy law, arguing that the patchwork of state-level policies is expensive and too burdensome to follow. Privacy advocates say, however, that the law makes it easier. They also accuse major tech companies of pushing for overriding federal law specifically for that reason.
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