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The number of Emmy Award recipients continued its steady decline Sunday night, falling to around 6.9 million people, a 32% drop from last year's ceremony, according to Fox's Nielsen data. .
The audience levels marked the first time that the number of viewers rewarded by the mainstream TV audience was less than 10 million viewers. Last year 's broadcast, broadcast on NBC, had been the previous record holder of the least – watched telecast, with 10.2 million viewers thin.
The ceremony, aired on the Fox network, dropped a host this year and also faced "Sunday Night Football" on NBC. (NBCUniversal, owner of NBC, is the parent company of NBC News.)
Here is our Emmy Award cover as it happened
Nielsen declined to comment.
Listening ratings are part of a broader trend in the television industry, as consumers spend less time watching linear programs and traditional broadcast networks are losing ground in favor of streaming services.
The Hollywood awards have been particularly affected. Ratings attributed to this year's unmanned Oscars were the second lowest in the history of television broadcasting, with some 29.6 million viewers.
The low numbers of the Emmys suggest that even prestigious victories for culture-winning series such as "Game of Thrones" may not be enough to attract a large audience.
The big honors of this year's show went to the fantastic epic "Thrones" and to "Fleabag" from Amazon, a daring comedy about a self-defeating British woman.
The emotional strengths of the broadcast seemed to break the noise of social media, at least. Billy Porter, the first openly gay man to win the award for best theater actor, has been praised on Twitter for his passionate acceptance speech.
Patricia Arquette's calls for transgender rights and Michelle Williams' calls for pay equity in Hollywood also drew attention after the show.
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