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We have brought together the best marketers to global growth in one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them in this document. Growth report.
This is how you will master the growth marketing tactics, with tips you can not get elsewhere.
Our community is made up of 600 founders of startups associated with VPs of growth of more advanced companies. We have 300 founders of YC as well as marketers from companies such as Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Keto Perfect, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo and Ritual.
You can join our community by joining the Marketing Webinars, the Slack Group or the Demand Curve Marketing Training Program. See previous growth reports right here, right here and right here.
Without further ado, on the advice.
How do you sponsor YouTube influencers in a cost-effective way?
Based on the ideas of Bjarke Felbo of Rune (LinkedIn). Slightly edited with permission.
- Influencers often expect proportional compensation from subscribers, but conversions are proportional to viewpoints. So, pursue influencers with high views and low subscribers. That's the thing.
- We had the best success with 30-60 seconds of promo on the site beginning of the influencer's video.
- We have found that success depends on the video it is associated with and the time of day / week of publication. We also give them a bonus based on the number of views of the video to encourage them to position themselves on a high quality video.
- Be careful with repeated promotions with the same influencer. These yields have not produced remarkable results for us, even after months. It is likely that the public is saturated.
For SEO, how does the strengthening of links really count in 2019?
Of Nat Eliason of Growth machine. Slightly edited by Demand Curve with permission.
- Links are always important, but their importance is steadily decreasing. Google is increasingly evaluating the quality of content and is focusing more on that.
- Consider this: Google does not want to be playable, and domain authority and link building are very playable. But the quality of the content is not. You can not simulate good content.
- Many major blogs outside of high authority spaces have grown rapidly using fewer links. Much of their energy is instead spent on choosing the right keywords (low competition, but an acceptable volume) and writing useful content that responds to the researcher's intentions.
- However, linking can still speed up the process if your calendar is tight or if you have content at 3-4 months for the ranking without seeing the desired results.
The master classes on growth begin now
Today, master classes for advanced growth are launched. They are all free.
These are fast shooting, short and Advanced webinars. These are not boring introductory lectures. It's one of the best content we produce. Do not miss them, especially when they are free.
Register here: askcurve.com/webinars
What is the best way to resume a Twitter account from an inactive user?
Based on the ideas of Andrew Ettinger atoms. Slightly edited with permission.
Someone has your brand name as Twitter ID and his account is inactive. How do you access it?
- Create an ad account with an existing descriptor that you want to replace with the one you are trying to claim.
- Go to twitter.com/fr/help
- Click Account Issues -> Claim an Inactive User Name.
- Submit a case.
You will then want your account manager on Twitter ads to escalate your case (give them the # case).
This is not guaranteed. Your best bet for claiming this treatment will be to ask an existing Twitter employee to upload your file.
Asher King Abramson, of Demand Curve, will lead a growth marketing session in which he will demolish your landing pages and Facebook / Instagram ads in front of a live audience. It will deconstruct their effectiveness at (1) transmitting what you do (2) and doing it attractively – for people to click.
If you are attending Disrupt and want to participate, you can submit your assets to [email protected] for review.
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