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Co-Founder Matt Hullum will assume the newly created role of Content Lead in the transition.
Media company Rooster Teeth is changing its ranks, calling on media veteran Jordan Levin to lead the company as chief executive, while its founders are turning to new roles.
Appointing Levin, who recently held the position of CEO of Awesomeness, Rooster Teeth eliminates the position of CEO previously held by co-founder Matt Hullum, who will assume the newly created role of content manager, who oversees content operations, including including Rooster Teeth Studios.
The other co-founders of Rooster Teeth also take on new roles, it was announced Tuesday at a plenary meeting. Geoff Ramsey will become executive creative director, directing creative direction for all of Rooster Teeth's direct efforts, and Burnie Burns will transition from creative director to executive producer, a role that will enable him to develop and produce projects throughout the company. . .
The changes took place in the midst of changes at owner Otter Media, which was integrated with the WarnerMedia entertainment group in May.
"Today's announcements reflect our commitment and confidence in Rooster Teeth and its value in WarnerMedia's portfolio," said Tony Goncalves, CEO of Otter, in a statement. . "With Jordan at the helm, the founders are able to focus on the creative pipeline and grow on the leading market franchises, on which Rooster Teeth is renowned." an operating content company in traditional and digital media, places it at the head of Rooster Teeth as they enter a new phase of growing their business.We look forward to the future and the Levin's leadership. "
Rooster Teeth, based in Austin, Texas, launched 16 years ago with the Web series Red vs Blue, which still works today. As the company expands, it has become a media brand for video game and genre narrators. Today, his portfolio also includes the animated series RWBY and the animation program Gen: LOCK starring Michael B. Jordan. Rooster Teeth, which has 45 million YouTube subscribers, also produces podcasts and runs a membership program that now numbers 3 million people.
In 2014, Rooster Teeth was sold to Fullscreen, a multichannel network which, a few months earlier, had sold the majority of the capital to AT & T and the joint venture of the Chernin group, Otter Media. AT & T acquired TCG's stake in Otter, which also owns the Crunchyroll and Ellation brands, in 2018 following its acquisition of Time Warner (renamed since WarnerMedia). WarnerMedia absorbed Otter earlier this year and, on September 12, Rooster Teeth laid off 13% of its staff as part of what Hullum called a "moment of organizational change".
Since the appointment of Levin, Rooster Teeth has implemented more of these changes and is encouraging many employees to lead new teams. Luis Medina will now assume the partnership and strategy role of Vice President; Doreen Copeland will be Vice President and Chief Production Officer; and Barbara Dunkelman will become creative director of Rooster Teeth's direct comic programming.
"Leading Rooster Teeth has been one of the biggest privileges of my life," Hullum said Tuesday in a statement. "Despite a constantly evolving industry and a series of ongoing acquisitions and integrations, we have managed to grow the company up to ten times the size of the one I knew when I was in business. I started running as CEO a little over seven years ago and I'm more than happy to return to the creative work that inspired me to want to co-found Rooster Teeth in the first place, while we we are turning to our future, I am excited to bring our content to the next level and confident that Jordan will take us to heights that we would never have imagined possible. "
Levin, who will report to Tom Pickett, CEO of Otter's mainstream brands, will bring decades of experience in media and entertainment, having recently held the position of CEO of Awesomeness and orchestrated his sale. in Viacom. His digital experience also extends to past roles as General Manager of Xbox Entertainment Studios and Generate, which he sold to Alloy Digital in 2011. He has also been responsible for content at NFL.
Levin began his career at Disney and then was part of the WB's founding management team, where he oversaw a list of programs including Buffy against the vampires, Dawson's Creek, happiness and Smallvilleand later was promoted to the position of CEO of the network.
"In the last 16 years, Matt, Burnie, Geoff and Gus [Sorola] We have built a world-class entertainment company within a turbulent market involving an enthusiastic fan community via a diversified portfolio of successful and entrepreneurial businesses, "said Levin. I have the chance to know them over the years and I am delighted with this opportunity. to join them to lead this unique media brand with the full support of my WarnerMedia friends. I am grateful to return to Austin, which is my family's second home, as well as to the WarnerMedia family, to realize Rooster Teeth's ambitions to produce more content in more places to reach and expand. his community, wherever they are and what they will be. . "
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