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After the release of the iPhone 11 and the iPhone 11 Pro, analysts are looking more into the effects that new devices could have on Apple's financial statistics. Analysts at Deutsche Bank have suggested that the popularity of the iPhone 11, more economical, could bring down the average selling price of iPhones this year.
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In a note addressed today to investors, Deutsche Bank explained that the average selling price of an iPhone could fall by 4 to 6% over the course of the 2020 financial year. estimates that the iPhone 11, the iPhone 8 and the iPhone 8 Plus could account for 40% of iPhone sales over the next 12 months.
Theoretically, this would mean that the iPhone XR, the iPhone 11 Pro and the iPhone 11 Pro Max would account for 60% of the iPhone's sales. The $ 699 lower price of the iPhone 11 compared to the iPhone XR at $ 749 last year is what would help bring down the average selling price (via Bloomberg).
While other analysts have suggested that Apple should catch the lower average sales price with more volume, Jeriel Ong, an analyst at Deutsche Bank, is not quite sure yet:
Ong noted that lower prices could generate higher unit sales, although "we still do not know enough how pricing, combined with the new features of new iPhones, will affect overall demand for units" . I do not know if the decline in PSAs "can be adequately offset by a corresponding increase in the number of shares". Deutsche Bank has a holding note and a target price of $ 210 on Apple shares.
According to Piper Jaffray, the expectation of taking over 5G in next year's iPhone has the effect of reducing the demand for high-end iPhone 11 Pro this year. Instead, users opt for the cheaper iPhone 11.
Deutsche Bank stresses that Apple could collect an additional $ 252 per year from iPhone users via Apple Arcade, Apple TV +, Apple Music and iCloud (via Kif LeswingApple TV + will be launched on November 1st at $ 4.99 per month, while Apple Arcade was launched last week also at $ 4.99 per month.
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