Impossible Foods Expands Retail Launch on East Coast

Tomorrow, Impossible Foods will debut in the east coast retail trade of the 100 Wegmans supermarkets in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts, and North Carolina, as well as In Manhattan, NY, from the Fairway Markets supermarket chain. Last week, Impossible Foods debuted in retail at Gelson's, a grocery chain in Southern California, where its plant-based meat set record sales, surpassing sales of ground beef from cows in participating stores, to reach the first item sold between Friday and Friday. Sunday in 27 Gelson branches. "Three years ago, we introduced worldwide herbal meat to Momofuku Nishi, Manhattan, where chef David Chang said that" Impossible Burger "had blown him away," said the managing director and founder of Impossible Foods, Patrick O. Brown. "Now, all Northeast home chefs can live their own" David Chang moment "in their own kitchens and accelerate the inevitable movement of consumers to plant-based foods."

Fairway and Wegmans will offer the impossible Burger in a 12-ounce package for $ 8.99 and sell it in the meat and plant aisles. "Fairway Market started to be the city's premier produce market in 1933, with the freshest fruits, vegetables and other plants. He is therefore the first East Coast retailer to sell the world's hottest herbal foods, "Abel, CEO of Fairway Porter said. "We can not wait for New Yorkers to discover the Impossible Burger, whether in our gourmet kitchen in the store or in their own home." This weekend, Wegmans will also provide buyers with free samples of Impact Burger to promote the launch. "Since the spring of 2019, Wegmans has been offering the Impossible Burger in its hamburger bars and pubs, in select stores, and our customers love it," said Ann Johnston, the Wegmans merchant. "There is a growing demand for herbal options, so the fact that customers are now able to prepare Impossible Burger at home is a big problem."

Impossible Foods is currently accelerating production at its facilities in Oakland, California, and in a co-producing factory with OSI Group (a long-time meat supplier for McDonald's), to facilitate broader retail deployment. nationally in leading grocery stores in the industry in key regions in 2019 and early 2020.