Impossible Foods' 'meat' plant arrives at 102 more stores

A week after Impossible Foods started selling Impossible Burger in West Coast grocery stores, the company announced that its herbal "meat" would soon be available in stores located on the East Coast states. -United. It will be available in 102 stores starting tomorrow, including Fairway in New York and 100 Wegmans stores in seven states.

The launch, combined with Gelson's 27 Southern California markets announced last week, means the Impossible Burger is now available in 129 stores, as well as more than 17,000 restaurants across the country. Impossible Foods had previously said it hoped to sell its hamburgers in grocery stores across the United States by the middle of 2020.

The company is still working hard to get closer to the number of grocery stores that sell herbal burgers made by Beyond Meat, the main competitor of Impossible Foods. In June of this year, Beyond Meat's burgers were available at Whole Foods, Kroger, Safeway, Publix, Wegmans, Target and Sprouts, as well as at various restaurant chains.