Bose says its upcoming headphones will be better than Amazon's Echo Buds

During today's hardware event, Amazon insisted that its new Echo Buds, at $ 129.99, incorporate Bose technology to actively reduce noise and background noise. A spokesman for Bose confirmed that it was the first time that its NR technology had been integrated with the headphones of another company; The Amazon companion app for the earpieces specifically mentions "Bose ANR" in multiple locations.

But the same spokesman also said that Bose had even better things to do. The next Bose Noise Cancelling 700 headphones, expected to be released in 2020, will provide the right level of noise. cancellation – as its name indicates – and not just the reduction.

"Amazon uses Bose active noise reduction in echo buds, which is different from active Bose noise suppression. Amazon has set its performance goal, and the Bose Active Noise Reduction System used to achieve this goal minimizes background noise throughout the day, said Bose spokesperson. The edge by email.

Bose noise reduction headphones such as QC35II and Bose Noise-Canceling [Headphones] 700, use Bose exclusive proprietary active noise cancellation technology to dramatically reduce the full spectrum of noise in places of everyday life, as well as in the harshest and most challenging environments, such as aircraft or subways of cities. Active noise canceling technology from Bose is only available in Bose headsets. It uses a combination of Bose active and passive noise suppression technologies, microphones, digital signal processing and a set of acoustic and electronic design to deliver unparalleled performance. "

It's a lot of words, but the conclusion is quite simple: Bose wants to help Amazon to make very good headphones – I see a lot of positive first impressions for Echo Buds – but it keeps the best for its own products. "The Bose Earbuds 700 headphones are still about to be launched next year, they will use Bose's exclusive active noise suppression and will perform better than the Echo Buds headphones," said the door. – Floor of Bose.

I asked Bose if working with Amazon on Echo Buds could have caused the company to get rid of its own new generation wireless headphones. The company showed an unusable sample of its upcoming Earbuds 500 Earphones to reporters a few months ago by introducing the 700 Noise Canceling Earphones, but said the high-end NC pair would not be ready until the next day. next year.

"Their launch schedule has nothing to do with Echo Buds because it truly is about two different products, with two different performance goals and, therefore, two very different levels of efficiency. ", said Bose spokesman.

But I'm going to stay on a limb and predict that you're going to pay just over $ 129.99 for the higher efficiency level of Bose once the Earbuds 700 is in stores.