Wedding planner Beyoncé Shades in the legal battle of "Blue Ivy"



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September 24, 2019 at 16h06 UTC / Last updated on 25 September 2019 at 21:28 UTC

By Ryan Naumann

Beyonce establishes the law in battle with a wedding planner on "Blue ivy", Qualifying his daughter as a cultural icon in court documents.

According to court documents obtained by The Blast, Beyoncé returns the Veronica Morales in the battle of brands for "Blue Ivy".

Beyoncé and Morales have been struggling with a dispute over the trademark for years. Bey tries to get the mark on behalf of her daughter, but Morales says she has already used it. They must go to trial in the case.

In recently filed documents, Beyoncé pleads in her favor to obtain the mark. She even casts a little shadow towards Morales in the process.

Beyoncé said Morales said "consumers may be confused between a planning firm Blue Ivy Carter, the daughter of two of the world's most famous artists, is frivolous and should be denied in its entirety. Beyoncé points out that its trademark application concerns "Blue Ivy Carter", NOT "Blue Ivy".

"The presence of the word" CARTER "links Mark BGK's commercial print to famous celebrity Blue Ivy Carter rather than the" Opponent's Regional Event Planning Sector. "

Beyoncé explains that Morales runs a "small business, with only three regional offices and a handful of employees," with a low online presence and poorly subscribed social media accounts.

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