J-Lo and Shakira co-star of the half-time Super Bowl game

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Pop superstars Jennifer Lopez and Shakira will be the headliners of the Pepsi Super Bowl halftime parade at Hard Rock Stadium in Miami, announced Thursday.

Lopez and Shakira will be the first artists to perform at the NFL's flagship event since the league entered into a partnership with Roc Nation, the entertainment company founded by the iconic rapper, male and female. business and activist Shawn "Jay-Z" Carter, to lead his efforts in music and entertainment.

"Since I saw Diana Ross flying in the air at the Halftime Show, I dreamed of playing at the Super Bowl," Lopez said. "And now, it's become even more special, not only because it's the 100th anniversary of the NFL, but also because I'm playing with fellow Latina." I can not wait to show what we girls can do on the biggest stage in the world. "

Under the terms of the multi-year agreement, Roc Nation will be giving its opinion on the selection of artists for NFL tented tournaments, such as the Super Bowl, and will play a vital role in the creation and the promotion of new music.

In recent seasons, halftime production of the Super Bowl has presented challenges for the league. Before the Super Bowl LIII in Atlanta in February, many famous artists refused to participate in the show and boycotted the game, largely because of the abuse that the League had suffered against the former quarterback. San Francisco 49ers Colin Kaepernick, who protested during the 2016 season. Draw attention to police brutality and systemic oppression.

In addition, more than 100,000 people signed an online petition asking Maroon 5, the star of the show, to withdraw from the show. Hip-hop artists Travis Scott and Big Boi finally signed up to join Maroon 5 at the half-time parade last season.

The halftime Super Bowl show is the most watched music performance of the year. Nearly 100 million viewers watched the half-time Super Bowl LIII show.

Lopez and Shakira have enjoyed major success over the years in the pop and latino charts, with many hits and albums. Lopez released his debut with many successes in 1999, and finished top in the Billboard Hot 100 standings with songs like "If You Had My Love," "All I Have" and the remixes of "I'm Real" "and" Ain 't It Funny ". "Lopez recently completed a tour to celebrate his 50th birthday, and his latest film," Hustlers, "was a huge box office success and earned Oscar a resounding success.

Shakira released his first album in 1991 and came across the "Laundry Service" repertoire of 2001, which included the hits "Whenever, Wherever" and "Underneath Your Clothes". The singer dominated the Hot 100 charts with the anthem assisted by Wyclef Jean's "Hips Don's Lie". Shakira won 11 Latin Grammys and three Grammys.

"These two outstanding artists set a new precedent for what this show can become, and we are confident it will be an incredible performance for the ages," said Todd Kaplan, vice president of marketing for Pepsi, in a statement.

Beyonce, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna have already played at the halftime of the Super Bowl. The LIV Super Bowl and the halftime show will air in 180 countries and territories on February 2, 2020.

The halftime show will be produced by the NFL network with Ricky Kirshner as executive producer and Hamish Hamilton as director. Roc Nation will be the producer and strategic advisor in entertainment entertainment.

Associated Press contributed to this report.

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