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Previously, the toy shelves of most department stores were well designated between "girls" (many dolls in pink packaging) and "boys" (many cars and legos). But these labels change as harmful stereotypes diminish and fluidity between the sexes becomes more prevalent. Example: Mattel has released a new line of gender-neutral Creatable World dolls, "designed to keep labels and invite everyone to enter".
TIME reports that these dolls, priced at $ 29.99, all look like a "slender 7-year-old with short hair." But each is accompanied by a long-haired wig and a versatile wardrobe "suitable for any fashion-conscious child: hoodies, sneakers, graphic t-shirts in green and yellow tones. soothing, as well as tutus and camo pants. "There are also various accessories in a variety of styles, offering kids a myriad of options to dress the dolls in the way that suits them best.
Kim Culmone Mattel tells TIME in the video above, "It is important that children of all types can be reflected in culture and the media, especially in the toys with which they play."
TIME points out that, by creating these new dolls "with this obvious sign of trans and non-binary identities", Mattel "is betting on where he thinks the country is going." After all, Target has eliminated its toy sections "boys" and "girls" in 2015; Last year, Mattel also replaced his "boys" and "girls" toy divisions for single-sex sections such as "dolls" and "cars." These non-binary designations also reflect the new identity definitions of younger generations; TIME According to a recent marketing survey, "81% of Generation Z members think that a person should not be defined by their gender".
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