According to Snap exec, Endless Summer has been seen more than the Game of Thrones finale

Snap's director of business, Jeremi Gorman, said this week that one of Snapchat's original shows has been so widely watched that it has dominated viewers in the Game of Thrones final.

Gorman, at a session at Advertising Week with Trevor Noah in New York on Wednesday, said the original "Endless Summer" series had been watched by 28 million people, more than the number of people watching the final from HBO. "The iron Throne." A record 19.3 million people listened to the "Game of Thrones" show on the night of its broadcast. Gorman said the total number of people attending the "Game of Thrones" finals was 25 million, but it was not clear where she was quoting the number.

A spokesman for Snap said the company was counting a view when a video was opened by a user, regardless of how long the video was watched. Gorman's comparison could therefore be an indirect comparison since she seemed to compare the number of people who watched the entire season of "Endless Summer" compared to a single episode of "Game of Thrones".

The first season of "Endless Summer" counted 12 episodes, each episode extending over several minutes.

During Advertising Week, a conference of brands, agencies and technology companies, Snap presented three executive sessions on video content and Snapchat advertising. The company also announced a new series of shows as well as new research on the buying power and viewing habits of the Z Generation. Snap and other high tech companies such as Facebook experiment with original programming to attract TV advertisers to online platforms. So, Snap implies that one of his shows has extra weight for the audience.

In April, in conjunction with the Snap Partner Summit, the company said the show had joined "more than 28 million unique viewers during its first season". When the show was announced last year, Snap described "Endless Summer" as "a docuserie succeeding the rising stars of Laguna Beach – Bunim / Murray, the creators of" Keeping Up with the Kardashians "."

While discussing Snapchat's reach, Gorman also said that 203 million daily active users are reaching more than 10 billion video views per day.

"I will not compare that to anything other than to say that it's more than the number of people who watched the Emmys on Sunday, I think," she said. The number of spectators at the Emmy Awards was about 6.9 million people, down from last year's ceremony, reported NBC.

Despite the digital comparison, Gorman tried to point out that mobile video was a different animal from linear television.

"Linear TV we're used to is a story that starts from beginning to end, it becomes a crescendo and stops and you want to see it again next week," she said. "The video on mobile is different.You must make sure to tell the story in advance.You need to get attention in the second part, or someone may ignore your content."

Gorman added that the company offered additional reach to publishers trying to reach audiences who might not be watching linear TV. She cited the number often cited by society that it could reach 90% of 13-24 year olds in the United States.

"It's not necessarily the people who watch linear TV, necessarily," she said. "When we have partners like Sportscenter … we are able to measure the fact that 13% of people can not be contacted on another platform."