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But the former first lady not only spoke it, she wore it.
The gold charm letters on Obama’s necklace spelled out the word “VOTE”. The necklace was ordered by Obama from Los Angeles-based jeweler BYCHARI, a source familiar with the purchase of the necklace told CNN. BYCHARI was started in 2012 by designer Chari Cuthbert, who notes the brand’s support for various social justice causes as part of his messaging via a page on the company’s website.
The necklace was the most popular American Google search in the last hour of the convention.
“We have to vote like we did in 2008 and 2012. We have to show the same level of passion and hope for Joe Biden. We need to vote early, in person if we can. We need to get our ballots in the mail right now, tonight, and send them back immediately and follow up to make sure they’re received. And then make sure our friends and families do the same, ”Obama said Monday night.
During his tenure as first lady, Obama often championed small, culturally diverse fashion and accessory designers.
The ability for Obama to select a piece from a lesser-known fashion line often means instant global recognition for the designer. Many iconic looks worn by Obama sell out, sometimes within hours of wearing it.
The Narciso Rodriguez marigold dress she wore for President Barack Obama’s last State of the Union address in 2016 sold out in minutes, for example. Perhaps the most notable designer to benefit from Obama’s sartorial selections was Jason Wu, whose cream one-shoulder dress she wore at Obama’s inaugural inaugural ball, making Wu one of the fastest rising stars. of fashion overnight. Obama would choose a Wu dress again, this time a silky red creation, for Obama’s second inaugural festivities in 2013.
The BYCHARI VOTE necklace can be ordered made to measure. A similar necklace sells for around $ 300 on the BYCHARI website.
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