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Netflix announced Thursday the launch of a unique Strange things an immersive theatrical production that she calls a ‘drive-through experience’, in which she transforms a series of buildings in downtown Los Angeles into what is effectively a cross between a theme park and a live theater performance . The center hook: you can drive your car through everything and never have to get out. It sounds like a nifty way to capitalize on the thirst for live events during the pandemic while trying to give people a safe and thoughtfully designed experience.
The company says it will feature iconic locations from the show, including the newly opened Starcourt Mall, the Russian Underground Secret Laboratory and the supernatural Upside Down from the show’s third season, which debuted last summer. You won’t have to leave your car, but there will be times when you can stop to watch different actors in scenes that are happening simultaneously, in the style of influential immersive theatrical productions like Don’t sleep anymore. (In reality, it probably looks more like your standard haunted house or walking theme park experience.)
Netflix is teaming up with the event platform Fever and creative production company Secret Cinema, the same company that helped host a “Hawkins High School Reunion” in the UK, to bring it all together.
“Netflix’s beloved original series, created by The Duffer Brothers, will be turned into an immersive theatrical production, featuring mind-blowing sets, costumed actors and otherworldly special effects. Upon entering, guests will drive their vehicles (in groups of 24 cars) through the multi-level experience, stopping for long periods of time for scenes to unfold around them, ”the ad says. “They will then be guided to the next scene, where they will park again for another ‘chapter’ of the story.”
Netflix says tickets go on sale Wednesday, August 26, with prices starting at $ 59 per car. It says there will be a “variety of packages available,” although it’s not clear what other price points may be available or what Netflix may bundle in addition to the cost of admission.
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