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Twitch’s overall audience declined slightly in July and streams for top games like League of Legends and Fortnite fell with him. But in other corners of Twitch, the audience continues to grow: the platform’s “Just Chatting” category has seen millions of hours more viewed, and there have been increases in the “Creative” categories. and Twitch’s Music & Performing Arts as well.
Just Chatting jumped to 176 million hours watched in July, from 166 million in June, according to the latest streaming report from StreamElements and Arsenal.gg, and that remains the biggest section on Twitch. Meanwhile, the games mentioned above have dropped 5-6% in viewership. Fortnite remains in third place with 91 million hours watched, against 95 million in June.
The continued expansion of categories other than games is all the more impressive as Twitch’s growth, fueled by the pandemic, begins to moderate. While the platform’s Creative and Music categories fell from their peaks in May, both are still well above their pre-pandemic count. The overall Twitch audience grew by more than 50% from the first to second quarters of the year, according to the latest report from StreamElements and Arsenal.gg.
Twitch’s Just Chatting category has exploded in popularity since its launch two years ago. While other non-gaming categories are still tiny in comparison – there were only 17.6 million hours of music content streamed and 6.5 million hours in the creative category in July – they took on a new importance with the closing of the rooms in person. . The music category, in particular, has offered musicians a way to reach their audiences and earn money from a distance.
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