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Impossible Foods CFO David Lee discusses the growing interest in meat substitutes in the food industry.
McDonald’s is McDone with external plant-based meat suppliers.
As part of its Investor Day event on Monday, McDonald’s revealed a number of new food and dining initiatives planned for the near future, designed to deliver a faster, more user-friendly customer experience and a wider range of options. menu options.
Among these initiatives, the brand confirmed its intention to start testing its “McPLant” offering – made with its own exclusive vegetable meat – in 2021.
“There are other plant-based burgers out there, but the McPlant delivers our signature taste in a type of sandwich stick your teeth in (and wipe your-mouth). It’s made with a juicy plant-based patty and served on a warm sesame seed bun with all the classic toppings, ”the company said in an article published Monday.
VEGAN BUTCHER OPENS FAKE MEAT STORE AND CUTTER IN LONDON
Earlier this year, McDonald’s Canada tested a meatless burger made with Beyond Meat in its PLT (Plant, Lettuce, Tomato) burger, although the trial ended this summer.
McDonald’s also has big plans for its beef. The chain announced that in “the next two years” its burgers will be made in smaller batches, with onions added to the patties as they grill for “more flavor.” This practice was already introduced in Australia and Canada last year, McDonald’s said.
Switching to chicken, of course, McDonald’s isn’t just letting Popeyes build on the success of the sandwich it made popular in 2019. After testing two different fried chicken sandwiches last year, McDonald’s plans to introduce another one. crispy chicken sandwich in early 2021 ”. to continue to develop its chicken portfolio. “
In addition to the foods themselves, McDonald’s is launching new packaging designs globally “over the next two years” to create a “cohesive look”. (McDonalds)
Besides food, McDonald’s also plans to update its digital customer experience with personalized offers and loyalty programs offered to app users or online, while aiming to improve delivery options for those who order off-site. But it is the driving experience that may seem the most different for consumers.
“Customers’ desire for convenience, speed and ease will only increase, and we’re ready for it,” said Mason Smoot, senior vice president and foodservice manager, of the increased demand for orders driving amid the pandemic.
“We are taking steps to accelerate our phenomenal Drive-Thru advantage.”
| Teleprinter | security | Latest | Change | Change% |
|---|---|---|---|---|
| MCD | MCDONALD’S CORP. | 214.41 | -2.18 | -1.01% |
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These steps, as McDonald’s describes it, include automating “order taking” in some locations and even offering a whole new path for customers who pre-order for pickup.
Like Wendy’s and Burger King, the company is also conceptualizing take-out slots to provide drive-thru, take-out and digital control options only.
Like Wendy’s and Burger King, McDonald’s is also conceptualizing take-out places to provide only steering wheel control, take-out, and digital options. (McDonalds)
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“This is the start of something new for McDonald’s,” said CEO Chris Kempczinski. “This is a time when we proudly embrace what we’re going to do to write the next chapter in McDonald’s growth and how we’re going to do it. It’s a time when we share a new growth strategy for our future while articulating a clear vision of where we’re going to make a difference for a world that needs community and connection.
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