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The launch of the collaboration with Beyoncé, the most requested artist by the Peloton’s global community of more than 3.6 million members, commemorates reunion season, an annual fall celebration for university and college students historically Blacks (HBCU) which honors tradition and heritage. As most of this year’s homecoming festivities turned into virtual celebrations due to the global pandemic, Beyoncé and Peloton worked closely to create a series of themed workout experiences to help expand. returning home to Peloton members via classes in several fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
Both also offer two-year Peloton Digital memberships to 10 HBCU students, giving access to a comprehensive library of fitness classes through the Peloton app that can be used with or without equipment. Digital memberships will go to students of Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University, End of november. Additionally, Peloton will build on its relationships with each of these schools to pursue long-term recruitment partnerships at the internship and undergraduate levels.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those who make their fitness journey,” Beyoncé said. “I have been a member of the Peloton for several years and am delighted to partner with a company that helps people, young and old, be the best versions of themselves, in innovative and adaptable ways. I am proud to celebrate HBCU students with this gift, to encourage them to find and embrace their own wellness regimes. “
This special content is accessible on the Peloton app, which anyone can try out for free through a 30-day trial period, as well as through Peloton Bike, Bike + and Tread +. In the coming months, Beyoncé will continue to work closely with Peloton on various forms of classroom curation across all training disciplines, addressing areas important to her including music, movement, fitness and training. well-being. The collaboration with Beyoncé is part of Peloton’s unwavering pursuit to continuously deliver an engaging and motivating experience for its members and to leverage its products, platform and expertise to positively impact health and wellness. to be people.
“Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” said Gwen Bethel Riley, Music Manager at Peloton. “It’s a privilege to be able to work closely with her and her amazing team to expand access to our platform and collaborate on some amazing offers that we think our members will love.”
About Peloton
Peloton is the world’s leading interactive fitness platform with a loyal community of over 3.6 million members. The company has pioneered tech-connected, connected fitness and the streaming of immersive, instructor-led in-store classes to its members anytime, anywhere. Peloton makes fitness fun, accessible, efficient and practical, while fostering the social bonds that encourage its members to be the best versions of themselves. An innovator at the crossroads of fitness, technology and media, Peloton has reinvented the fitness industry by developing a one-of-a-kind subscription platform that seamlessly combines the best equipment, proprietary networking software. and world-class streaming digital fitness. wellness content, creating a product that its members love. The brand’s immersive content is accessible via Peloton Bike, Peloton Bike +, Peloton Tread + and Peloton App, which provides access to a full range of fitness classes in all disciplines, on any iOS or Android device. , Apple TV, Fire TV, Roku TV, and Chromecast and Android TV. Founded in 2012 and based in New York City, Peloton has a growing number of retail showrooms in the US, UK, Canada and Germany. For more information visit www.onepeloton.com.
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management company founded by artist and entrepreneur Beyoncé in 2010. With offices in Angels and New York City, the company is home to music, film, video, concert and live production, management, business development, marketing, digital, creative, philanthropy and advertising departments. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company also released the films Obsessed (2009), with Beyoncé as star and executive producer, winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy Award-winning Homecoming: A Beyoncé Movie (2019), which documents the Beyoncé’s historic performances at the Coachella Valley Music & Arts Festival in 2018 and Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018), and co-produced the ON THE RUN Tour (2014) and ON THE RUN II Tour (2018).
SOURCE Platoon
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