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The holy grail of the TV industry – targeted advertising in which neighbors could see different commercials during the same TV show – is set to become a reality next year as a large wall to widespread implementation hangs on. about to fall.
Brands are looking for the ability to direct their TV ads to more specific audiences based on data, just as they do when working with tech giants like Google and Alphabet Inc.’s Facebook Inc. Many advertisers see the decades-old model of ad sales based on broad targeting such as …
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