Apple announces new 13-inch MacBook Pro with M1 Apple Silicon, starting at $ 1,299

Apple today introduced a new 13-inch MacBook Pro, its third announced Mac, which features the company’s custom Apple Silicon M1 chip with integrated graphics processor.

The first 13-inch ‌Apple Silicon‌ ‌MacBook Pro‌ replaces the low-end 13-inch Intel model, but Apple’s M1 chip has a more powerful 8-core processor and an 8-core GPU with a 16-core neural engine, which when is associated with The active cooling system of the ‌MacBook Pro‌ is up to 2.8 times faster than the previous generation, according to Apple, making it up to 3 times faster than the best-selling Windows laptop in its category.

Machine learning is up to 11x faster, and for on-device machine learning tasks that use Neural Engine, the new 13-inch “MacBook Pro” is now the world’s fastest compact business laptop, says Apple . It also offers up to 17 hours of wireless web browsing and up to 20 hours of video playback, which is up to twice the battery life of the previous generation, making it the longest lasting battery life on a Mac.

“There has never been a chip like M1, our revolutionary SoC for Mac. It builds on more than a decade of advanced chip design for iPhone, iPad and Apple Watch, and ushers in a whole new era for the Mac, “said Johny Srouji, senior vice president of hardware technologies at Apple.” When it comes to low-power silicon, M1 has the world’s fastest processor core, the fastest integrated graphics in the world. world in a personal computer and the amazing machine learning performance of the Apple Neural Engine. With its unique combination of outstanding performance and powerful features and incredible efficiency, M1 is by far the best chip we have ever created. “

Other new features in the new 13-inch MacBook Pro include 802.11ax Wi-Fi 6 and studio-grade mics, while Apple’s latest camera ISP in the M1 chip enables sharper images and more details in shadows and highlights during video calls. The new ‌MacBook Pro‌ also includes Apple’s Secure Enclave in the M1 and Touch ID, and has two Thunderbolt ports with USB 4 support. The laptop weighs 3 pounds and has a magic keyboard and a retina screen.

Starting at $ 1299, the base configuration comes with 8 GB of unified memory configurable up to 16 GB and 256 GB of SSD storage configurable up to 512 GB, 1 TB or 2 TB. Starting at $ 1499, the Mid-range model also comes with 8 GB of unified memory configurable up to 16 GB, but has 512 GB of SSD storage as standard, configurable up to 1 TB or 2 TB. Pre-orders are now open on the store online from Apple, with delivery scheduled for next week.