[ad_1]
Twitch today posted a blog post with the relatively innocuous title “Music and Twitch Copyright Claims”. What was in it, however, was anything but. The post explained exactly why streamers received this strange email informing them that Twitch had removed some of their music videos and VODs, and it gave the creators an update on the tools they can expect to see from. the company in the future.
The bottom line? Twitch wasn’t prepared for a sudden attack of music industry copyright takedowns that began in May. “Until May of this year, the banners received less than 50 music-related DMCA notifications each year on Twitch. From May, however, representatives of the major record companies began to send thousands of DMCA notifications every week which targeted the creators’ archives, mainly for extracts of tracks in clips several years old, ”he writes. (We insist on Twitch.) “We keep getting big batches of notifications, and we don’t expect it to slow down.”
Twitch has confirmed that it has decided to simply remove the targeted clips – as this is what is required by law – and also suspended copyright warnings for three days after sending this e- mail to creators in October. The company also apologized for only giving creators a mass-removal tool for clips. “We could have developed more sophisticated and user-friendly tools some time ago. What we haven’t done is on us, ”he wrote. “And we could have provided creators with a longer period to approach their VOD and music video libraries – that was also a failure. We are very sorry for these mistakes and we will do better. “
Twitch also said it is working on new tools to help streamers who have been affected by a copyright infringement notification. These include the expansion of the use of their technology that detects copyrighted audio content and “more precise ways to manage your archives”. The company also promised more control over what audio ends up in VODs – and it pointed out its new tool, Soundtrack, which allows streamers to play licensed music in streams without that music going. appears in recorded content. Finally, the company said it needs to give streamers the ability to review broken pieces of content to help them more easily file a dispute notice.
These are steps in the right direction. But it’s a little maddening that Twitch didn’t implement them in the first place.
[ad_2]
Source link