Ulta Beauty opens in target stores in 2021



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Target already has it all, but it’s about to have a lot more in the beauty department. The beloved retailer from normals to Beyoncé will soon have hundreds of Ulta Beauty mini-stores on its doorstep. The convenient one-stop-shop for beauty lovers will be called Ulta Beauty at Target.

“We couldn’t be happier bringing these two trusted brands together to redefine retail beauty experiences,” said Brian Cornell, President and CEO of Target. “This showdown brings together the prestigious beauty product assortment, category expertise and customer loyalty of Ulta Beauty, along with Target’s high-growth beauty business and the ease and convenience of our services. first-rate processing. “

Imagine it: the Taraji P. Henson Scalp Cleanser, Pixi Retinol Tonic, and Black Girl Sunscreen you typically get from Target, and the Tracee Ellis Ross Leave-In Scent, Ariana Grande Scent, and Lancôme Juicy Tubes you’ve caught an aisle. in Ulta Terre – all together happily together in a bright red basket as you happily stack a dozen random things that you initially didn’t intend to buy on top of them. GLAMLab, Ulta’s virtual testing tool, will also be there so you don’t have to touch the testers, and team members will be trained in Ulta Beauty consultant methods.

If physically moving into Target is no longer a viable hobby for you, collaboration will also be accessible from your home via “an immersive online experience at Target.com,” where you can take advantage of free shipping on orders. eligible or use Target’s same-day contactless service. execution services. We’ll have to wait until the end of godforsaken 2020 before we revel in all the glory of red, white and orange: the first Ulta Beauty at Target will begin rolling out to 100 Target stores across the country in the second half of 2021 with hundreds more locations will open in the years to come.



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