How P&G cleaned the house before Covid-19



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In February, a new disinfectant spray called Microban 24 that could kill 99% of cold and flu viruses began to hit store shelves. Soon after, as a deadly pathogen spread across the globe, sales skyrocketed as panicked shoppers grabbed any virus cleanser when Lysol and Clorox were nowhere to be found.

Microban 24 is on track to record $ 200 million in sales this year – a rare new success for Procter & Gamble Co. It’s no surprise that the Covid-19 pandemic has sparked a cleanup wave. What is surprising is that P&G had …

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