The Year in Social Graphics: BTS leads again as K-Pop ranks in the top three for the first time



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BTS was also the end-of-year Social 50 artist in 2019, 2018 and 2017.

Billboard year-end music recaps represent aggregated metrics for each artist, title, label, and music contributor on weekly charts from November 23, 2019 through November 14, 2020. recaps reflect album units, streams, equivalent sales or streaming in the weeks the headlines appeared on a respective chart in the tracking year. Any activity recorded before or after browsing a title is not taken into account in these rankings. This detail of the methodology and the period from November to November partly explains the difference between these lists and the calendar year recaps which are independently compiled by Nielsen Music / MRC Data.

Explore all of Billboard’s 2020 year-end charts

Of course, this was not a year of social media wins for BTS. The 2020 chart year (November 23, 2019 – November 14, 2020) saw the band score a No.1 album – their fourth – on the Billboard 200 with Soul Card: 7 in March, and “On,” the first single from that album, landed what was then its first No. 4 on Billboard Hot 100, No. 4, the same week. Even that personal best was broken in September, when “Dynamite” landed at No.1 for three weeks, K-pop’s first Hot 100 rule. The band got a second No. 1 on the Hot 100 in the follow-up year when they were featured on Jawsh 685 and Jason Derulo’s “Savage Love (Laxed – Siren Beat)”.

The remainder of the year-end Social 50 Top 10 is also largely made up of regular players. EXO is spending a third consecutive year as a finalist at No.2, despite a 2020 largely marked by the group’s hiatus as many of its members pursued solo or sub-unit projects. NCT 127 ranks No.3, beating its previous year-end best of No.7 in 2019, simultaneously scoring its first top 10 and top five on the Billboard 200 with NCT # 127: Neo Zone, the 2nd album, an outing n ° 5 with a peak in March.

2020 marks the first time in ranking history that the top three year-end are exclusively occupied by K-pop artists, and four of the top five are also from South Korea, thanks to seventeen in the n ° 5. Ariana Grande is the best American artist at No. 4, after a year that saw her release her latest album Positions just in time for the year-end charts (# 1 on the Billboard 200 on November 14); she also scored three Hot 100 No. 1s, two via collaborations (“Stuck With U” with Bieber and “Rain on Me” with Lady Gaga), plus “Positions”.

SB19, Tomorrow X Together, Ateez, Blackpink and Billie Eilish round out the top 10, scoring the first time in the year-end top 10 for SB19, Tomorrow X Together and Ateez.

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