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Apple will start asking developers to provide more details on their app privacy starting December 8, as we reported here last month. While this feature is not yet available to users, developers can already submit their privacy reports to the App Store.
Privacy labels were introduced as a new feature in iOS 14 and macOS Big Sur that will notify users of data that third-party apps can access, such as location, photos, and contacts. Each app will have its own privacy report on the App Store so that users can verify this information before downloading the app.
The company has shared in the Apple Developer Portal exactly what it is asking developers for for the App Store privacy labels. We also checked on the App Store Connect portal how this process works for developers.
Once the developer chooses a specific app in the App Store Connect, there is a new menu dedicated to app privacy. From there, the platform guides the developer with everything needed for the new privacy labels. First, Apple asks if the app collects user data – this also applies to third-party content such as ads from other platforms.
Next, the developer must select exactly what type of personal information the app collects from the user. This includes contacts, health, financial information, location, sensitive information, personal content, browsing history, etc.
For each category, Apple requests details of the data collected. If you have an app that collects contact information, you need to tell Apple what this data is (name, email, phone number) and whether you are using this data to track the user around the web or not. .
Apps that collect financial information should tell Apple whether this is limited to payment information like credit card numbers or also things like salary and credit score. For apps that allow users to upload files, the developer should specify whether the app collects email, text messages, photos, videos, or even game content.
Apple will review privacy reports before posting them on the App Store. After the privacy labels are approved for an app, developers can’t change them unless they initiate an app update on the App Store.
The App Store will soon help users understand an app’s privacy practices before downloading the app to the Apple platform. On each app’s product page, users can learn more about some of the types of data the app may collect and whether that data is related to them or used to track them.
This feature will be rolled out to users from December 8. More information about the new App Store privacy labels can be found on the Apple Developer website.
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