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The Biden campaign may have relied heavily on positive posts on its official social media, but it also coordinated with “aggressive anti-Trump” Facebook pages that acted as a “quick-response brain-trust. for the campaign, ”according to the New York Times technical columnist. Kevin Roose wrote on Sunday.
“I was free to choose the chin strap,” Rafael Rivero, co-founder of Occupy Democrats and Ridin ‘With Biden, as well as a paid consultant for Biden’s campaign, told The New York Times.
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Together, the two Facebook pages have over 10 million subscribers.
While the Biden campaign focused on wellness content, administrators of pages such as Occupy Democrats, Call to Activism, The Other 98 Percent, and Being Liberal used the encrypted messaging service Signal to communicate and identify pro viral messages. -Biden who deserved to be pointed out to the Democratic campaign, The New York Times reported.
President-elect Joe Biden speaks as Vice President-elect Kamala Harris listens at left, during an event to introduce their nominees and nominees to economic policy positions at the Queen Theater, Tuesday, December 1, 2020, in Wilmington , Of the. (AP Photo / Andrew Harnik)
“It was kind of a big test of distributed messages,” Rob Flaherty, digital director of the Biden campaign, told The New York Times. “Whether it was going through Occupy or any of our other partners, we knew there was heat there.”
Flaherty has an optimistic view of the digital strategy, he says has pushed Democratic President-elect Joe Biden to the limit.
“You can really sum up a lot of Biden Digital’s strategy to the idea that Joe Biden is good and people like him,” Flaherty wrote on Twitter on Sunday.
Biden presented himself as a unifier and President Trump as a divider during the campaign.
“I pledge to be a president who does not seek to divide but to unify. Who does not see the red states and the blue states, sees only the United States,” Biden said in a November speech declaring the victory in the 2020 presidential election.
“It’s time to put aside the harsh rhetoric, to lower the temperature … To progress, we must stop treating our adversaries as our enemies. They are not our enemies, they are Americans,” he said. he continued.
In this screenshot from the DNCC 2020 Democratic National Convention livestream, Hunter Biden, son of Democratic presidential candidate Joe Biden, addresses the virtual convention on August 20, 2020 (Photo by Handout / DNCC via Getty Images )
Biden has succeeded despite social media attention to the compromising leaks of his son Hunter Biden’s laptop. Biden’s team gave her little to no oxygen after finding that the story’s many moving parts made it too complex to sway voters, according to the New York Times.
“Hunter Biden’s conversation was several times bigger than Hillary Clinton’s email conversation, but it really didn’t hold up, because people think Joe Biden is a good guy,” Andrew Bleeker of Bully Pulpit Interactive, a Democratic company that worked for Biden’s campaign, told The New York Times.
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Team Biden’s focus on digital strategy comes after the 2016 Trump campaign partially attributed its victory to digital guru Brad Parscale’s strategy.
Fox News’ investigation of Biden’s team was not immediately referred.
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