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Some people who eat King’s Hawaiian Sweet Buns feel like the bread company is cheating on them.
A class action lawsuit has been filed in New York City claiming the company behind the rollers is “misleading” to customers into believing the rollers are made in Hawaii. The documents submitted claim that the rollers are made in California.
“While the Hawaiian scrolls and the name of the company itself don’t make people expect a product made in Hawaii any more than a moon pie will be made on the moon. , Hilo Hawaii’s prominent location gives a misleading impression to consumers, ”said a representative from Sheehan & Associates PC wrote to Fox News by email. “This is all the more true as King’s Hawaiian is the dominant brand in this food category.”
On the company’s website, they say their “baking heritage… begins in the 1950s in Hilo, Hawaii,” where the founder opened Robert Bakery.
The lawsuit alleges that the plaintiffs would not have purchased King’s Hawaiian candy if they had known they were not made in Hawaii. Damage as well as a change of label and packaging are sought in the costume.
Kona Brewing and Hawaiian Host have also been sued for similar reasons, according to News from Hawaii now.
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