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| USA TODAY
McDonald’s adds plant-based burger to menu
McDonald’s has also confirmed that its new crispy chicken sandwich will arrive in the United States early next year.
Courtesy of McDonald’s, USA TODAY
Days after the start of the new year, McDonald’s is taking the first shot in a new chicken sandwich war. Or do three.
The fast food chain confirmed to USA TODAY that it will be releasing three new chicken sandwiches starting February 24, including the spicy chicken sandwich with spicy pepper sauce.
There will also be the crispy chicken sandwich with pickles on a grilled and buttered potato roll and a deluxe chicken sandwich, which includes grated lettuce, Roma tomatoes and mayonnaise.
Popeyes and Chick-fil-A’s Chicken Sandwiches are served with pickles. After Popeyes’ debut of its Fried Chicken Sandwich in New Orleans in August 2019, the chain started a viral feud on Twitter with Chick-fil-A and other restaurants dubbed the Chicken Sandwich Wars of 2019.
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McDonald’s U.S. franchise owners, who are part of the National Owners Association, said in July 2019, ahead of the Popeyes Sandwich’s release, that a new premium chicken sandwich should be McDonald’s top priority.
In November, McDonald’s US President Joe Erlinger confirmed that US restaurants will introduce the Crispy Chicken Sandwich in 2021. The premium chicken sandwich has been tested in Houston and Knoxville, TN from late. from 2019 to the end of January 2020.
“We think this will jumpstart our chicken adventure, strengthen our chicken credentials, and get people to start looking at us differently,” Erlinger said in November. “We’re excited about the steps we’re taking to meet – and exceed – customer expectations for tasty chicken. This is how we will begin to build our credibility when it comes to chicken.
McDonald’s has slashed its menu due to staffing issues amid the coronavirus pandemic, but in recent months has made additions including new baking products, limited-time celebrity meals with Travis Scott and J Balvin, and Spicy McNuggets.
In December, McDonald’s brought back its iconic barbecue sandwich, the McRib, for a limited time. This is the first time since 2012 that it has been available in restaurants across the country.
McDonald’s also announced in December that it had developed the McPlant, a new plant-based platform, and said that tests of the plant-based burger are expected in some markets around the world this year.
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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