Indeed, EVGA and Zotac have raised the prices of the Nvidia RTX 3080 and beyond



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Nvidia and AMD addressed the big GPU shortage today, revealing that it may be several months before you easily find a card like the RTX 3080 on tablets. They does not have say how a renewed Trump import tax on graphics cards could impact their prices – but now Nvidia partners EVGA and Zotac may have done it for us

Both graphics card makers have now raised prices across the board, with EVGA following Asus’ lead in openly admitting at the top of its website that it is making these adjustments. Zotac, on the other hand, seems to have quietly increased prices not once, but twice in recent weeks – and thanks to the Internet Archive’s Wayback Machine, we can show you how the prices of the two companies have changed (in their own stores, at least).

Here is EVGA’s statement, just for posterity:

Due to ongoing events, EVGA has made price adjustments on GeForce RTX 30 Series products. This change was necessary due to several factors and will take effect on January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those who are currently in the EVGA.com Notify Queue or Step-Up Queue system, EVGA will honor the original MSRP price until April 16, 2021 if your buy position is traded before that date.

As EVGA suggests, its price hikes aren’t that drastic – only a $ 70 increase on most cards, and it’s good that they honor their trading program for a few months. The RTX 3060 Ti only costs $ 460, the same one a friend of mine recently paid at a Central Computers store for this exact card in the SF Bay area.

Before and after at EVGA.

Zotac, on the other hand, raised the price of its most basic cards from $ 90 to $ 100, and much more than the RTX 3090:

  • from $ 440 to $ 500 and now $ 530 for an RTX 3060 Ti
  • from $ 540 to $ 600 and now $ 640 for an RTX 3070
  • from $ 750 to $ 780 and now $ 840 for an RTX 3080
  • from $ 1550 to $ 1580 and now $ 1900 for an RTX 3090

January 13 vs January 3 in Zotac.

None of that matters unless you find one, of course. For that, again, here are the latest recommendations from AMD and Nvidia.

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