Pokemon is working with Katy Perry for her 25th birthday

Credit: Christine Hahn and The Pokemon Company International

Titled by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world’s leading music entertainment company, accompanies fan-focused activations celebrating 25 years of Pokemon in the video game portfolio. franchise, mobile apps, animation, merchandise and more, ”the release read.

The Pokemon Company says it is working with some of the biggest names in music, “from emerging artists to award-winning global superstars,” for a program called P25 Music. Katy Perry will be the “Massive Music Campaign’s First Collaborator of a Year”.

The Pokemon Company International vice president of marketing Colin Palmer said the company chose Katy Perry as the headliner of P25 Music because she saw in her a spirit akin to Pokemon because the singer is “brilliant, fun and uplifting. ”much like the world of Pokemon.

“Pokemon has been a constant in my life, from playing the original video games on my GameBoy, to trading Pokemon TCG cards at lunch, to the adventures of catching Pokemon on the streets with Pokemon GO,” the singer said. “I even visited the Pokemon Cafe in Japan on a tour. It’s an honor to be chosen to help celebrate a franchise that has given me so much joy over the past 25 years, and to be able to see it evolve in the He has provided that kind of electric joy to the children in my life. life and the whole world. “

The Pokemon Company said details of the singer’s participation and additional artists for the P25 Music program will be announced throughout the year.

While waiting to see who else is announced, read how Pokemon’s 25th anniversary celebration was teased during Macy’s Thanksgiving Parade last November, then see how one of Ash’s oldest rivals, Gary Oak , is set to return to anime this year. Meanwhile, current games like Pokemon Go are entering their most successful years.