AMD, Intel, Nvidia, Acer and Asus announce a host of new products

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Chipmakers Intel, AMD, and Nvidia took to the virtual stage at this week’s trade show to reveal their new processors that promise to make graphics look better, load faster, and improve computer performance. .

“Our relationship with technology has fundamentally changed,” AMD CEO Lisa Su said in a keynote address Tuesday. “The pandemic has made technology an essential part of the way we live, work, play and communicate. And at the center of all this technology is high performance computing.”

On Tuesday, AMD announced a line of new mobile processors for laptops from Asus, HP, Lenovo and other manufacturers. Nvidia has announced that its new graphics card – the $ 329 GeForce RTX 3060 – will be released in February.

Hardware companies Acer, Asus, Lenovo and others have unveiled their latest connected computers and displays that use the new chips.

At CES 2021, Intel is presenting four new processor families.
Computers are also facing production shortages of parts, especially chips, as factories in Asia recovered from a slowdown in early 2020 and demand outstripped supply.

For Taiwanese company Acer, the pandemic hasn’t significantly disrupted the introduction of its new product line that includes several new laptops and displays. Likewise, Asus, also based in Taiwan, has announced a long lineup, ranging from laptops to projector and monitor.

The Asus projector.
Acer said he had benefited from the fact that Taiwan was a coronavirus haven.

“Because Taiwan has hardly been affected [by the coronavirus pandemic] really, and this is our global headquarters, all of the product development went really well, “said Gregg Prendergast, president of Acer Pan America.” Our factories are mostly all in China … they were a slightly irregular in the Q2 schedule but has been fairly operational since June. “

Prendergast said that since Acer established its own factories over 20 years ago, it can nimbly choose which factory to work with, giving it more flexibility during the pandemic.

Acer has a significant business in education, supplying Chromebooks to students, as well as laptops and gaming displays. Traditionally, the brand has attracted PC gamers, but is gradually expanding to console gamers, offering a new display that supports games on the new PlayStation 5 or Xbox Series X with improved graphics.

“It depends on how some of these products work. If they start to get sticky and sell well, we’ll definitely expand the portfolio,” said Prendergast.

While many tech companies, including Acer, have reported record sales, it’s not all bright for chipmakers.

Intel on Monday launched new processors for computers, including 11th generation Intel chips for games.

Intel also ousted its CEO Bob Swan on Wednesday, appointing its replacement, Pat Gelsinger. Under Swan, Intel struggled, losing market share to competitors in important segments.
Apple made waves last year when reports said it would phase out the use of Intel chips in its Macs and create its own instead.

Intel told CNN Business on a call last week that Apple’s move frees the chipmaker to “understand how we come out and compete with these [Apple] “Intel said it will focus on delivering the best experiences on Windows, Chrome and Linux, while competing with Mac products.

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