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Snapchat will permanently ban President Trump’s account on Jan.20, Axios has learned, after locking it indefinitely last week after the siege on Capitol Hill.
Why is this important: The Trump campaign and the digital team relied on Snapchat as a key platform to reach a younger audience before the company began to limit its reach in June. The majority of Snapchat users are under 30.
What is happening: “Last week, we announced an indefinite suspension of President Trump’s Snapchat account, and assessed what long-term action is in the best interest of our Snapchat community,” a spokesperson sent to Axios.
- “In the interest of public safety, and on the basis of its attempts to disseminate misinformation, hate speech and incitement to violence, which constitute clear violations of our guidelines, we have taken the decision to permanently close his account. ”
Details: Trump’s account in recent months has repeatedly broken Snapchat’s rules against disinformation, hate speech and glorification or incitement to violence, company sources say.
- A source told Axios that the Trump account tried to violate the policies “dozens of times.” After each incident, Snapchat immediately removed its content before it gained visibility and sent warnings to its team.
- The move was sparked not only by actions on Snapchat, but also by Trump’s record of inciting violence on other platforms, company sources say. Snapchat executives saw Trump’s ban as a matter of general public safety.
Go back: Citing the societal effects of Trump’s inflammatory rhetoric, Snapchat in June stopped promoting its account in its “Discover” section, which features professional content and personalities content.
- This preemptive action meant Trump’s account was not visible to Snapchat users unless they chose to subscribe or search for it.
The big picture: Snapchat is following Twitter, Shopify, and a few other platforms to ban Donald Trump’s account permanently following the events of last week.
- Last week, Snapchat was the first platform to announce that it was suspending Trump’s account indefinitely. Many other platforms have placed temporary restrictions on his account.
Be smart: Snapchat has been able to avoid most of the regulatory and industry pressure around disinformation, in part because it has stricter standards on how it controls content.
- The app does not have a public feed for unapproved content to go viral and keeps user-generated content physically separate from work content and verified in the Discover section of Snapchat.
- Snapchat also regularly blocks certain keywords, like “Stop the Steal”, from showing in its search bar.
What to watch: The Capitol headquarters has already started to spark a conversation about how social media platforms are structured and monitored.
- Although Snapchat is smaller than platforms like Facebook and Google, its architecture has proven to be effective both in curbing large-scale disinformation and in preventing bad actors from coming together and planning violence around the world. real.
Go further: Snapchat locks down Trump’s account amid chaos in Washington
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