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It’s easy to imagine scenarios where this feature would work the brand’s way, such as kitchen designers plugging into kitchen accessories, gamers selling components from their PCs creating videos, and , of course, unpacking channels highlighting the products they present. The creators have been able to sell products through a mall on their channel for the past two years, and this latest experience feels like another way for them (and YouTube) to generate income.
Reports have been circulating for some time that YouTube is exploring a feature in this direction. A number of platforms are incorporating more shopping features, including Instagram and WhatsApp, so it’s no surprise that Google is doing the same on YouTube. After all, Google Shopping ads started appearing under YouTube videos in 2015.
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